Designer specializing in B2B SaaS and Ai-driven software with deep expertise in product strategy, UX leadership, and cross-functional collaboration. Passionate about building scalable, user-centric products that simplify complex workflows and drive business impact. Skilled in leading end-to-end design—from shaping product vision and conducting user research to rapid prototyping and building design systems.
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Product Designer
Vic.ai
Jan 2022 - Mar 2025(3 years 3 months)
• Expanded the product (web + mobile) from an invoice processing tool to a multi module AI-driven finance platform—designing core modules like PO Matching, Card Management, and Payments—unlocking enterprise adoption. • Designed and launched the Purchase Order Matching module, eliminating manual tasks and reducing processing times by up to 80% through AI and an intuitive UX. Successfully launched with Milwaukee Tools and onboarded 8+ additional clients. • Led UX for the Card Management module, designing workflows for issuing cards, enforcing spend limits, and auto-matching receipts using AI. Explored a chat-based interface to streamline user interactions. Internal rollout laid the groundwork for a successful beta launch with an external c
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Product Designer
Appetite
Sep 2021 - Dec 2021(4 months)
• Partnered with the CEO of a successful tech recruitment firm to explore a new platform for structuring interviews and improving hiring decisions. • Led UX research and competitor analysis, identifying market saturation and strategic risks before MVP development. • Designed and tested high-fidelity interactive prototypes, translating early concepts into a tangible product vision. • Delivered key insights that helped inform the decision not to move forward, ensuring resources were allocated efficiently.
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Product Designer
Enverus – MineralSoft
May 2020 - Sep 2021(1 year 5 months)
A product for professional mineral portfolio management • Led UX for the company's expansion into banking clients—including JP Morgan Chase and Northern Trust—while improving workflows for investment funds, family offices, and corporations managing mineral assets. • Designed a revenue module that empowered bank managers to efficiently track customer revenue, automate ERP system postings, and reconcile payments monthly, significantly reducing manual data entry and enhancing financial reporting accuracy. • Redesigned navigation and reporting workflows to improve accessibility and simplify user flows, laying the foundation for a more intuitive experience and reducing support and training time for internal teams. • Collaborated with the pro
Product Designer
RevUnit
Dec 2018 - May 2020(1 year 6 months)
A product development agency helping companies work better • Redesigned Chick-fil-A's internal training platform (mobile/tablet and responsive web app), improving workflows, usability, and engagement with a checklist-based UX inspired by restaurant operations. • Facilitated workshops to drive alignment between teams and stakeholders, while conducting usability testing to validate design decisions and gain trust from both stakeholders and users. • Expanded on Chick-fil-A's existing design system to ensure brand consistency across platforms and oversaw visual QA to maintain a seamless mobile app experience. • Led visual design for Walmart's eClosing platform, refining legal document workflows to improve efficiency and collaborating with s
UI/UX Designer
Coder Technologies
Feb 2018 - Sep 2018(8 months)
A cloud-powered development suite • Redesigned the UX/UI of Coder's cloud IDE, container management, store, and marketing site to help developers launch cloud environments faster and streamline their workflows. Also contributed to branding, investor pitch decks, and the early marketing site—wearing multiple hats to support a successful alpha launch and secure early-stage funding.
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Electronic Publications Specialist
The University of Texas at Austin, Parking & Transportation Services
Feb 2015 - Feb 2018(3 years 1 month)
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Freelance Product Designer
Jan 2014 - Current(12 years 10 months)
• Partnered with startups, founders, and established companies to craft UI/UX, define product visions, and bring new ideas to market. • UI/UX design for early stage products, helping clients launch, test with potential customers, and iterate based on feedback. • branding, marketing materials, digital assets to support product and brand growth. include Asian, Favor.it, MakerPaper, InPharm Global, and LookNook.
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Founder/Designer
ProQuilt
Jan 2013 - Current(13 years 10 months)
I inherited the hobby of quilt making from my mom, but my passion for graphic design led me to create unique modern quilts.