Joan Marcel Ramirez Creative Director & Lead Product Designer

Creative Director & Product Designer

Unow Solutions

Nov 2023 - Jun 2026 (2 years 8 months)

• Led hands-on UX and Product Design across the client portfolio from discovery through implementation; managed a UX team of 3 designers and oversaw delivery across multiple front-end and back-end teams, defined OKRs and KPIs, and facilitated discovery, alignment and co-creation sessions using focus groups, Business Origami, Golden Circle and brainstorming.
• Designed and ran generative and evaluative research across retail, healthcare and media products, combining interviews, observation, surveys, Kano analysis and usability testing with competitive analysis, journey mapping and information architecture; presented findings, metrics and wireframes to guide decisions while balancing user needs, commercial goals and budget.
• Led, d

Ux/Ui Designer

Fountain

Aug 2023 - Oct 2023 (3 months)

• Built approximately 85% of the Design System for the redesign of an international high-volume hiring platform, covering tokens, components, typography, documentation and usage guidelines; the system remains in production.

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Tech Lead / Ux Designer

Bébé Foodie

Apr 2023 - Jul 2023 (4 months)

• Led the launch of a v1.0 web app and landing page for infant nutrition, coordinating design and development while contributing directly to UX/UI, prioritization and delivery.

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Ux Lead

BarrelCloud

Jan 2022 - Jul 2022 (7 months)

• Redesigned the purchase flow end-to-end through field research, interviews, Kano analysis with 10 participants, Amplitude data and 3 rounds of usability testing with 5 users per round.
• The findings reshaped priorities, and the redesign contributed to an estimated 10-15% improvement in sales completion; the solution remains in production at parks across Spain.

COO

Unow Solutions

Jun 2021 - Jun 2026 (5 years 1 month)

• Co-created UnowTalent from scratch, a flexible technology talent outsourcing service that enabled companies to add specialized profiles on demand and scale teams without expanding permanent headcount; it grew to represent over 50% of Unow's recurring revenue.
• Managed P&L, scope, estimates and project margins of 30-40% per resource at a company with peak annual revenue of EUR 500-700K; this experience informs my product decisions around viability, priorities and business trade-offs.

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Senior Product Designer

afrus

Dec 2020 - Jul 2021 (8 months)

• Led Product Design for a B2B SaaS fundraising platform with multichannel campaigns, widgets and payments in more than 100 currencies, used by organizations including UNICEF and the Red Cross.

Founder and Product Designer

Hubble Studios

Nov 2018 - Nov 2022 (4 years 1 month)

• Founded a UX/UI studio and designed B2B and mobile products for international companies; turned project learnings into shared standards and managed a team of 5 designers.
• Designed SoyAVE, a multi-role platform with an API-powered catalog, quote generator, CRM and distributor websites, balancing business needs across different user types.

Joan Marcel Ramirez

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