Joan Kinyua

Joan Kinyua

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Executive Assistant | Operations Specialist | Project Coordination | CRM & Process Improvement | Helping Founders Save 20–40 Hours Per Week | Remote Ready
Nairobi County, Kenya

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Résumé


Jobs verified_user 0% verified
  • Nawiri Growth Agency
    Digital Marketing Executive
    Nawiri Growth Agency
    Jun 2024 - Current (2 years 5 months)
    1. Developed and executed B2B digital marketing strategies, resulting in a 15% increase in client engagement within five months.
    2. Managed CRM systems to streamline customer support processes, improving client retention rates.
    3. Conducted in-depth social listening to track brand sentiment, identifying key trends that informed successful campaign pivots.
    4. Spearheaded demand generation initiatives, driving a 20% boost in qualified leads through targeted email marketing and paid media campaigns.
    5. Collaborated with the media team to enhance brand visibility, securing 8 media mentions that increased brand awareness.
    6. Optimized content for SEO, leading to an increase in organic website traffic.
    7. Designed an
  • Momentum Data
    Program Support Specialist
    Momentum Data
    Mar 2025 - Dec 2025 (10 months)
    Helping B2B brands optimize marketing campaigns with AI & automation
    -Support and execute AI-driven B2B marketing campaigns in collaboration with Campaign Managers & Account Managers
    -Collect, clean, and prepare high-quality data for precise targeting
    -Schedule and manage automated campaign actions using cutting-edge tools
    -Analyze and report key campaign insights using Google Sheets & Slides
    -Ensure seamless execution of data-driven outreach strategies

    At Momentum Data, we leverage Artificial Intelligence and Robotic Process Automation (RPA) to revolutionize B2B marketing. Working here means being part of a high-growth, innovative team shaping the future of marketing automation.
  • Digitaley Drive
    Content Specialist
    Digitaley Drive
    Feb 2025 - May 2025 (4 months)
    -Created and managed weekly newsletters that reached a growing audience; one edition ranked Top 7 on Substack’s newsletter publications in Nigeria, increasing brand visibility and engagement.

    -Developed social media content strategies including captions, carousel copy, quotes, course promotions, and student review highlights tailored to diverse audiences.

    -Collaborated with the creative team to align content marketing efforts with brand voice, improving audience retention and subscriber growth.

    -Gained hands-on experience in digital marketing, content writing, copywriting, email marketing, and social media strategy.
  • Melvin Marsh International
    Digital Marketing Executive
    Melvin Marsh International
    May 2024 - Jun 2024 (2 months)
    1. Improved customer engagement across social media platforms, resolving inquiries and enhancing engagement by 10% during the "8-Hour Challenge" on International Tea Day.
    2. Addressed customer concerns and escalated issues during customer support sessions, ensuring timely and effective resolutions.
    3. Conducted a website audit to improve customer experience, recommending and implementing changes that increased homepage usability.
    4. Created a comprehensive FAQ and support guide for customers, reducing the volume of incoming inquiries by 15%.
    5. Collaborated with the marketing team to resolve customer issues tied to promotional campaigns, contributing to an increase in customer retention.
  • Overcomers Counseling
    Content Writer
    Overcomers Counseling
    Jun 2023 - Jul 2023 (2 months)
    1. Created and optimized over 50 blog posts and articles, increasing website traffic by 25% in six months.
    2. Conducted keyword research and implemented SEO best practices, resulting in a boost in search engine rankings for targeted keywords.
    3. Developed engaging and informative content on mental health topics, contributing to a increase in user engagement across digital platforms.
    4. Collaborated with the design team to produce visually appealing content that improved user experience and led to a 10% increase in time spent on the website.
    5. Managed content calendars and ensured timely delivery of weekly content, consistently meeting deadlines and maintaining a 100% publication rate.
  • Legiit
    Freelance Writer
    Legiit
    Sep 2022 - Aug 2023 (1 year)
  • Kipaji Remolding
    Social Media and Youtube Content Writer
    Kipaji Remolding
    Jan 2021 - Mar 2022 (1 year 3 months)
    1. Developed and scripted over 40 YouTube videos, increasing channel subscribers by 30% and generating views across all videos.
    2. Curated and managed daily social media posts, leading to an increase in engagement and a growth in follower base across multiple platforms.
    3. Collaborated with the design team to create visually appealing content, enhancing brand identity and improving post interaction rates by 20%.
    4. Implemented SEO strategies for video descriptions and titles, resulting in improvement in video discoverability on YouTube.
    5. Analyzed social media and YouTube performance metrics, using data insights to refine content strategies and boost overall engagement.
Education verified_user 0% verified
  • TechDev
    Software Development
    TechDev
    Sep 2023 - Nov 2023 (3 months)
    An introductory course in software development, gaining foundational skills in HTML, CSS, and JavaScript. This experience has broadened my technical capabilities and enhanced my ability to effectively create and manage web content.
  • P
    Bachelor of Arts - BA, Counseling Psychology
    PAC University
    Jan 2014 - Jan 2018 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
    Publications verified_user 0% verified
    • M
      5 Mental Health Benefits of Bird Watching
      MEDIUM May
    • L
      How to build your Email List: The Ultimate Guide [2022]
      Legiitcom Nov
      Jun 2023 - Jul 2023 (2 months)
      Email marketing is vital for every business.
      The best way a business can harness the true potential of email marketing is by building an email list.
      I have shared on '30 Strategies of Building an Email List' from scratch.