Jane Kariuki

Jane Kariuki  new_releases

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Senior Marketing, Branding & Innovations Leader | Marketing Strategy & Product Launches | Brand Activations | Innovations & NPD | Global Conusmer Companies (Foo
Nairobi Province, Kenya

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Full-time jobs
Starting at USD6.2k/month
Flexible work

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Résumé


Jobs verified_user 0% verified
  • Mars
    Marketing Innovation Lead Developing Middle East & Africa (Gum & Fruity Confections)
    Mars
    Apr 2019 - Jul 2021 (2 years 4 months)
    www.mars.com Mars is a global leader within the consumer space having a portfolio of confectionery, food, and petcare products and services. They employ 133,000 people across the globe with annual sales in excess of $40 billion. • Responsible for timely, quality and on budget delivery of large and complex innovation projects through multi-functional teams. • Accountable for the development and execution of projects from the brand strategic innovation pipeline and best practice across Developing Middle East & Africa-DMEA. • Supports the Activity Management and Project Management Innovation lead to drive process improvements and to track the progress of activities through high quality standards and overall process rigor. • Def
  • Samsung Semiconductor
    Marketing Manager Consumer Electronics & Mobile
    Samsung Semiconductor
    May 2017 - Mar 2019 (1 year 11 months)
    www.samsung.com Samsung Electronics is a global leader in technology, transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Marketing Strategy • Implement the mobile strategy in country for both premium (flagship) & mass market. • Develop and manage the regional marketing agenda, distributor sales initiatives and drive execution of marketing plan. • Managed & champion brand PR and Digital communication for the mobile and consumer electronics department. • Translated business strategies and sales targets into brand portfolio objectives, strategies and plans facilitating achievement of market share and sales (Volume and Val
  • K
    Marketing Manager
    Kenya Wine Agencies Ltd
    Dec 2009 - Apr 2017 (7 years 5 months)
    www.kwal.co.ke KWAL is a national beverage company dealing with both alcoholic drinks - wines and spirits - and non-alcoholic ones including grape juice and syrups. KWAL manufacture, import, distribute, sell and export alcoholic and non- alcoholic beverages. Marketing activities & market support for the sales team • Implemented the KWAL brand strategy to deliver the brand vision of becoming East Africa's number one brand by volume and value. • Oversaw the development and execution of the social media strategy to promote visibility of KWAL brands. • Directed the principles of customer insights for the business to encourage deeper understanding of customer motivations to unlock growth potential of KWAL brands. • Effectively
  • A
    Relationship & Marketing Manager
    Afripayments Ltd
    Nov 2006 - Nov 2009 (3 years 1 month)
    • Managed Local and International Marketing for the Money transfer brand. • Relationship Management of relevant stakeholders. • Championed the launch of Posta pay the first local money transfer platform which was a partnership with Postal Corporation of Kenya. • Managed institutional recruitment for the Posta Pay EFT brand. • Provided in-depth market, industry and competitive analysis of the Posta pay brand.
  • F
    Senior Account Manager Banking Solutions / Marketing Manager
    FINTECH WORLD GROUP
    Jan 2002 - Sep 2006 (4 years 9 months)
    Fintech Group is a leading enterprise IT solutions & services provider with operations in Kenya, Malawi, Mauritius, Uganda and Zimbabwe. Key Account Responsibilities • Key client account relationship management and providing best support to the entire sales team on banking products. • Drafting proposals to meet clients' requirements and carrying out presentations and recommending solutions based on client requirements. • Contract Negotiation and pricing; cost effective delivery of services and product to the client. • Professional handling of relationships with key clients in all aspects of banking products and solutions. Marketing Responsibilities • Formulating and implementing marketing strategies that satisfy our consumers' req
  • C
    Sales Executive
    Crescent Computer Services Ltd
    Nov 1999 - Dec 2001 (2 years 2 months)
    • Maintaining effective cross-functional support and relationship with clients and internal departments. • To update knowledge of sales with a thorough understanding of product pricing, promotion, territory, and customer needs, competitor's products practices and strategy. • Liaising with customer service department to ensure that customer requirements are well taken care of.
  • Synovate SA
    Research Assistant
    Synovate SA
    Jun 1998 - Oct 1999 (1 year 5 months)
    Responsible to carry out feasibility studies and consumer studies for a variety of companies including P&G and Standard Chartered Bank.
Education verified_user 0% verified
  • Chartered Institute of Marketing, London
    Postgraduate Diploma Consumer Electronics
    Chartered Institute of Marketing, London
  • University of Nairobi
    MBA business administration
    University of Nairobi
  • Daystar University
    Bachelor of Commerce Commerce, Business Administration, Marketing
    Daystar University
Awards verified_user 0% verified
  • A
    Awarded for a Mars Stars Program award for successfully preponing a project that generated a cost saving