Lifecycle campaigns develop & deployment for Portfolio customers through Email Marketing, SMS & Push Notification.
Tracking & Performance Analysis of customers & channels.
Communications & Platforms management for continuous improvement.
Product Manager
Totalplay
Jul 2020 - Jan 2022(1 year 7 months)
Upsell Campaign improvement through Outbound strategy & marketing campaigns (TV, Email Marketing, SMS, Push Notification & Social Media). Customer data base management & segmentation.
New sales channel development & product improvements.
Marketing Manager
Banco Santander
May 2018 - Apr 2019(1 year)
Payments & Loyalty Program strategies implementation.
"Wellness Santander" strategy development improving client portfolio, transactions p/customer & average ticket.
Product Manager
EVO Payments México
Sep 2017 - Apr 2018(8 months)
Payments Project manager for main account (Citibanamex).
Market analysis focused on improvements & profits.
Marketing Coordinator
American Express
Jan 2017 - Aug 2017(8 months)
Targeted communication for customers (Email, SMS y Push Notifications). Design & implementation of online / offline campaigns.
Tracking & Analysis of marketing campaigns.