José Mauricio Duque AI-native brand strategist and educator

Brand manager

Newstex

Nov 2022 - Current (3 years 7 months)

Lead brand, SEO, LLMO, and content marketing strategy for a news licensing service delivering curated content to platforms such as LexisNexis, ProQuest, and Thomson Reuters Westlaw. Transformed the Newstex website UX through data-driven insights and AI, and developed the knowledge hub and interactive components to drive conversions. As part of my role at Newstex, I led the design of marketing collateral, including graphic design elements, and was responsible for video production and editing to enhance our marketing efforts and brand presence.

Co-Lead, Passport to Youth Leadership

USAID

May 2021 - Feb 2025 (3 years 10 months)

In partnership with USAID Youth Excel and UNICEF Tech Tribes, co-led a global youth leadership program reaching over 30 countries. Developed 20+ hours of digital learning content, integrating a UNICEF leadership assessment tool for personalized learning paths; managed curriculum design, cohort engagement, and MEL strategy. In 2024, designed and led the 12-hour AI for Business curriculum and co-presented at the GYEO Summit on AI-driven skills for youth. Further enhanced learning materials by applying graphic design skills to create infographics and other visual learning assets, significantly improving the accessibility and engagement of course content.

Lead generator at SpinIT for APPS.CO

Ministerio de Tecnologías de la Información y las Comunicaciones

Sep 2020 - Feb 2021 (6 months)

Lead generator at SpinIT for APPS.CO • Drove lead generation efforts for APPS.CO through strategic B2C marketing initiatives. • Leveraged entrepreneurial skills to identify and pursue new business opportunities within the app development sector. • Conducted thorough analysis to understand market trends and consumer behavior, informing lead generation strategies. • Demonstrated strong leadership by guiding team efforts and fostering a results-oriented environment. • Utilized effective verbal communication to engage with potential clients and articulate value propositions. • Led the conceptualization and execution of internal and external communications for training sessions and events, ensuring alignment with brand messaging and objectives.

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Online marketing manager

This is Colombia Travel

Mar 2019 - Dec 2019 (10 months)

- Act as the key brand guardian for This Is Cartagena and other This Is Travel Guides, INC brands. Be fully committed to our mission to curate digital travel guides for good people that want to do great things. - Strategic Planning: Develop a comprehensive marketing plan in conjunction with the CEO and COO to provide regular reports on progress toward organizational and financial goals. - Monitor and evaluate the company's marketing activities, its key performance indicators (KPIs) and make adjustments to meet changing circumstances. • Actively identify and pursue new business strategies with the goal of growing company revenue. • Analyze initiatives across This Is Cartagena's main product lines - to understand, develop and implement effect

Chapter director barranquilla

Startup Grind

Jul 2018 - Current (7 years 11 months)

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. It is powered by Google for Entrepreneurs. We host monthly events in 400 cities and 120 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Startup Grind is a connected online and offline network of vibrant startup communities to help fuel innovation, economic growth and prosperity at the local level. While Startup Grind was founded in Palo Alto, California, our extended network of Startup Grind chapters are located around the world. Start a Chapter in your city or school!

Digital marketing consultant for Apps.co

Ministerio de Tecnologías de la Información y las Comunicaciones

Nov 2017 - Jul 2018 (9 months)

- Digital marketing consultor for apps.co for than for 25 teams in the last iteration. - Responsible for coaching the entrepreneurs in branding, UX/UI, Content marketing strategies and SEO and SEM campaigns.

Digital marketing specialist

Joonik

Jan 2017 - Dec 2017 (1 year)

- Adwords and Social campaigns design and execution. - UX, SEO, Content Marketing strategies and Art Direction for the digital properties oriented to maximize SERPs, traffic acquisition, and conversion.

Digital marketing consultant - Voluntariado

CreativeMornings

Sep 2016 - Current (9 years 9 months)

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Branding consultant

Cine A La Calle

Feb 2015 - Current (11 years 4 months)

Marketing director

The Biz Nation

Jan 2014 - May 2019 (5 years 5 months)

- Leading the the IT and creatives times for the development and content production. - UX User Experience for the instructor and students platform - Designing Customer Journeys at the CRM Marketing Director for the EdTech The Biz Nation. Responsable for the refining and promotion of the eLearning product: Adwords/Social Media Campaigns Creating Social Media Strategies Motoring Site's SEO

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Founder

Snap2objects

Aug 2007 - Current (18 years 10 months)

- Content creator and digital marketing, SEO, SEM and marketing of graphic assets and articles. - With more than 50k Followers on Facebook and 10 years in the business. - Featured in several online publications such as Lifehacker, Smashingmagazine, and Csstricks

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Webmaster

JCI Brasil

Aug 2005 - Aug 2006 (1 year 1 month)

- Website admin at the Junior Chamber International Brazil at the main headquarters located in Curitiba, Brasil.

UI/UX front designer

Redsis SAS

Mar 2001 - Jun 2005 (4 years 4 months)

- Consulting, planning, design and information systems building in several projects from Layout and templates to Intranet interfaces and Web Sites for major Colombian companies.

José Mauricio Duque

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José Mauricio Duque