Jiuliana Forero (Jules)
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Google & Meta Ads Specialist | AI, PPC, Paid Media | Growth Marketing | Funnels & AI Automation | Content and Project Manager | Email, SEO, e-Commerce
Caracas, Capital District, Venezuela
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PPC/ Google Ads specialistAMZingPPCJul 2021 - Dec 2022 (1 year 6 months)- Accounts onboarding, setup and daily management.
- Google Data Studio reporting.
- Strategy plans for budget and ads, with actionable steps to achieve client's goals.
- Client's weekly communication through email and remote live meetings.
- Daily optimization at ad, ad group and campaign level to allocate budgets, cut costs, and leverage CTR and conversions.
- Weekly researching for trendsetting opportunities.
- Copywriting and graphic design for ads. (Display and text ads).
- Daily reporting to my superior on minor issues and fixings.
Working for an american agency, managing up to $8k in monthly budget for clients in the fashion, pet supply, healthcare, home improvement and other retail business.- Project Manager public Remote experienceAMZingPPCJan 2021 - Jul 2021 (7 months)- Continuous call & email follow-ups with clients.
- Finding and hiring the creatives, being agencies or freelancers, within a specific budget and orientation.
- Art Direction: Reviewing the job, meeting and giving out specs to all the design team, following the client's guidelines from previous meetings.
- Being on top of the design and developing team every day.
- Keeping the CEO and other colleagues involved posted.
- Finding the right solutions to meet the client's expectations at a certain deadline.
IT Project Management for the Web Design, Amazon Listings, and Developing projects of the clients, managing up to 10 accounts simultaneously. - BMarketing ManagerBRIXJan 2020 - Jan 2022 (2 years 1 month)Accounts/Stores: Johnson&Johnson's e-Commerce branches e-Baby Home and Clube Bem Comigo.
Products & Brands: Johnson's Baby, Pampers, Cotonetes, Desitin, Neutrogena, OGX, Listerine, Sempre Livre (Carefree), Hipoglós, JOHNSON'S, among others.
- Create the B2C e-Commerce marketing strategy (content strategy, brand identity, sales funnel, targets, tactics, channels and platforms, communication style, formats) for both accounts.
- Content management: write and design the content pieces for Facebook, Instagram, the email marketing campaigns and the websites. All for both accounts.
- Direct and conduct the paid media strategy and implementation using the Facebook Business Manager tool for Facebook and Instagram Ads. - Marketing Specialist public Remote experienceVirtual Team TechJan 2020 - Dec 2021 (2 years)- Build the marketing strategies for each channel and implementing them, covering communication tone, formats, tactics and graphic identity.
- Generate the content for LinkedIn and MailChimp aligned with the defined strategy, taking on copies and graphic design for all content pieces.
- Design email marketing campaigns aimed for lead nurturing (leads that’ve shown interest but haven't completed a purchase.)
- Handle MailChimp operations, including managing subscriber lists and contacts, creating and campaigns, designing footers and headers, writing titles and content, and structuring templates effectively.
- Conduct research and gather insights on emerging trends for new campaigns or tactics that will foster community gr - Content Manager public Remote experienceZT Group CorpJan 2020 - Jan 2021 (1 year 1 month)Account: ASIPI (Intellectual Property Association)
- Take care of the brand image in its communication channels (website and email marketing).
- Supervise the work of graphic design, web design and email marketing along with the Project Manager.
- Bring proposals to the client of new formats and designs. - Project ManagerWebtiginosoJun 2019 - Dec 2020 (1 year 7 months)- Project management together with the Senior Project Manager.
- Documentation of progress and control of weekly and monthly changes.
- Generation of briefings and commercial proposals.
- Creation of service and project scopes to potential clients.
- Accounts executive. - Content ManagerWebtiginosoJan 2019 - Dec 2020 (2 years)- Community management of Facebook and Instagram.
- Content curation and creation.
- Reputation monitoring.
- Statistics tracking.
- Creative writing or copywriting.
- Graphic design of the social media contents.
- Creation of weekly publication calendars.
- Generation of monthly editorial calendars and content schedules. - Community Manager / Content CreatorMUTATO Agencia CreativaJan 2019 - Mar 2020 (1 year 3 months)My roles working for the brands Bodegas Pomar, Yukery, MiGurt y Maltín Polar Light:
- Creation of content calendars adapted to the brand's communicational tone, which covered the concepts, content proposals and graphic proposals for the Creation department.
- Creation of digital strategies to improve the performance of the brand.
- Research and gathering of information on new trends to propose new campaigns or tactics that drive to community growth, engagement, and outreach.
- Generation and interpretation of monthly reports that will show the quantitative and qualitative growth of the brand: the results obtained, suggestions from the analysis and KPIs for the following month.
- Analysis of the results in repo