10+ years in content, production & digital media.
I’ve worked across YouTube, social media, branded content and creative production, helping teams and brands turn ideas into content that gets watched, shared and grows.
From managing global brands at Moonbug Entertainment to working on high-volume digital content at TheSoul Publishing, I’ve spent my career working at the intersection of content, creativity and growth.
Along the way, I’ve led creative and production teams, worked with creators and brands, built content strategies, and managed the entire content journey from idea to production, publishing and optimisation.
I’m a content nerd, creative problem-solver and hands-on manager who loves figuring out what makes content work, then making it better.
Data-driven, with a strong ability to analyse and turn data into actionable insights, and fluent in using AI tools to make content, creative and workflows smarter.
Always curious. Always creating. Always looking for what’s next in digital.
