Jhon Ruiz

I help online travel, payments, and fraud-prevention platforms grow — both innovative travel companies expanding their own reach, and companies outside travel, like Signifyd, looking to enter and win the travel vertical.

As Director of Expansion Verticals at Signifyd, I own go-to-market strategy and execution for new vertical growth across North America, LATAM, and Europe — bringing Signifyd's fraud protection and payments platform into the travel industry, from market strategy through team execution and stakeholder alignment.

Before Signifyd, I spent over a decade building go-to-market functions from the ground up in the travel industry: at Kiwi.com, I designed and executed the Americas distribution strategy for virtual interlining flights, landing agreements with top companies like Booking Holdings, Fareportal, and Hopper and driving over 3,500 daily bookings. At Skyscanner, I joined as employee #7 in the Americas and led the go-to-market strategy that grew the region to over 10 million monthly visitors and secured 90+ partnerships and product integrations with travel companies, earning the company's 2017 CEO Award for growth performance. I've since built GTM and business development teams and supervised the execution at Airalo (eSIM/connectivity) and Oversee (AI-powered travel automation), building product value proposition and revenue pipelines at each.

I hold a Master's in Blockchain and Digital Currency from the University of Nicosia, with a focus on payments infrastructure, stablecoins, and financial regulation — reflecting a continued interest in where travel, payments, and emerging technology intersect.

What I bring: 16+ years designing and executing go-to-market strategy across travel, payments, and fraud-prevention; a track record of building revenue functions and teams from zero; fluency in English, Spanish, and Portuguese; and a proven ability to shape product value propositions and align stakeholders around new strategic bets — in the U.S., LATAM, and Europe.