Juan Germán Guzmán Riaño

Juan Germán Guzmán Riaño  new_releases

About

Detail

Senior Product Designer | Design Systems & AI-Enabled Workflows
Bogotá, Colombia
Contact Juan regarding: 
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Full-time jobs
Starting at USD3.5k/month
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Timeline

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Education

Résumé

Jobs verified_user 12% verified
  • Gallagher
    UX/UI Systems Designer public Remote experience
    Gallagher
    Dec 2025 - Current (11 months)
    - Integrated AI tools, including Copilot, to enhance internal workflows and real-world business processes.
    - Implemented a Figma-to-Visual Studio Code pipeline to align design and development and improve handoff quality.
    - Contributed to building a company-wide email design system, improving consistency, scalability, and production efficiency.
    - Collaborated on a new unified global design system proposal, multi-brand and multi-mode, built for scalability.
    - Defined and organized dev-aligned design tokens to improve consistency, accessibility, and implementation speed.
    - Built Figma Make automation flows to streamline internal processes, accelerate validation cycles, and speed up prototyping of business- and dev-alig
  • FI Group
    UX Lead public Remote experience
    FI Group
    Apr 2024 - Jul 2025 (1 year 4 months)
    - Defined and executed the UX strategy for the company's digital products, ensuring consistency, scalability, and alignment with business goals.
    - Implemented AI-driven workflows to optimize ideation, prototyping, and validation processes, accelerating iteration and improving design team efficiency.
    - Managed end-to-end UX projects, including roadmap planning, sprint prioritization, and backlog management.
    - Partnered closely with Product Owners and development teams to bridge design, business, and technology.
    - Coached and mentored the UX/UI team, fostering adoption of research best practices, accessibility standards, and data-driven design.
    - Owned and evolved the corporate design system, ensuring visual and funct
  • FI Group
    Sr. UX Analyst
    FI Group
    Apr 2023 - Apr 2024 (1 year 1 month)
    - Built and maintained the company-wide Design System, aligned with development workflows.
    - Created onboarding guides and documentation for junior designers.
    - Developed roadmaps for project planning and stakeholder presentations.
    - Applied design system governance in Figma to ensure consistency across all company digital products.
  • Self-employed
    AI & Digital Product Development (Freelance) public Remote experience
    Self-employed
    Jan 2023 - Current (3 years 10 months)
    - Built a web app from scratch in Lovable, launched to production (including an installable mobile version), with integrated payment gateways (Mercado Pago, Stripe).
    - Designed and shipped landing pages connected to ad campaigns for rapid product validation and lead capture flows.
    - Converted design token tables into JSON and back, streamlining variable management across Figma design systems.
    - Built AI-powered mini-apps and automation flows using Gemini, Opal, and n8n/Langflow for content, image, and video production.
    - Produced AI-generated video and copy for social media campaigns using Sora, Flow, VO3, and CapCut.
  • Innpactia
    UX Resaarcher verified_user Verified experience public Remote experience
    Innpactia
    Jun 2022 - Jan 2023 (8 months)
    - Conducted in-depth interviews that surfaced 8 key insights aligned with project objectives.
    - Designed and tested prototypes; analyzed usability and conversion metrics, reducing user error rate and improving conversion by 10%.
    - Facilitated co-creation workshops and stakeholder alignment sessions.
    - Built service blueprints, user flows, and competitive benchmarks, optimizing product development efficiency.
    - Contributed to understanding and developing revenue models.
  • Haptica - Diseño de Servicios y Estrategias
    Service Designer / Strategy Analyst
    Haptica - Diseño de Servicios y Estrategias
    Nov 2021 - Jul 2022 (9 months)
    - Conducted over 20 in-depth interviews, surfacing 23 clear insights.
    - Designed and executed user study guides, interviews, and research tools, producing 8 actionable findings.
    - Mapped and presented information through user journey maps that improved stakeholder understanding.
    - Facilitated co-creation workshops to improve services and internal processes.
    - Coordinated team workflows as chapter lead, applying agile methodologies.
  • N
    Diseñador visual
    Nyarkos Marqueteria estudio
    Jun 2019 - Jun 2021 (2 years 1 month)
    Liderar procesos de diseño de posicionamiento y renovación de marca centrado en innovaciones en el campo.
  • E
    Digital Designer Consultant
    EPN Pymes S.A.S - Creacción
    Jan 2019 - Current (7 years 10 months)
    - Advised on the planning, conception, and execution of innovation processes.
    - Researched client needs, developed service models, and optimized retail sales experiences, reducing errors and repetitive tasks.
    - Produced UX and marketing materials for advertising campaigns, events, and branding.
    - Managed project production and budgets, reducing costs by 15% without compromising quality.
  • T
    Diseñador Industrial de P.O.P
    Trade Design group
    Jan 2019 - Nov 2019 (11 months)
    - Renders de concepto. propuestas de exhibidores para el cliente
    - Cierre de venta de diseño para exibidor
    - Diseñador de exhibición p.o.p.
    Concepción de producto de exhibidores comerciales, considerando materiales y costos.
    Producción de material de presentación gráfico, renders, modelados digitales y planos.
Education verified_user 0% verified
  • Platzi
    Porduct designer
    Platzi
    Jul 2021 - Dec 2021 (6 months)
  • Platzi
    Diseño de Interfaces UI y UX
    Platzi
    Jul 2021 - Dec 2021 (6 months)
  • Universidad Autónoma de Colombia
    Diseño sustentable y aprovechamiento del recurso , Diseño industrial y de productos
    Universidad Autónoma de Colombia
    Feb 2019
  • Crehana
    Ilustración
    Crehana
    Jan 2019 - Mar 2019 (3 months)
  • Universidad Autónoma de Colombia
    Diseño Industrial y de Productos
    Universidad Autónoma de Colombia
    Jan 2015 - Mar 2020 (5 years 3 months)
  • C
    Mejor Bachiller
    Colegio Bilingüe San Juan de Ávila
    Jan 2008 - Dec 2014 (7 years)