SEM Manager
Jan 2025 - Dec 2025 (1 year)
Google Ads, Meta Ads, TikTok Ads
• Managed and optimized paid advertising campaigns across Google Ads, Meta Ads, and TikTok Ads platforms to drive traffic and conversions.
• Leveraged GA4 (Google Analytics 4) for in-depth performance analysis and reporting.
• Conducted landing page optimization to improve user experience and conversion rates.
• Utilized CRM tools, including HubSpot, to manage customer relationships and track leads generated from campaigns.
• Developed and executed email marketing strategies, including the creation of targeted email sequences and the use of various email marketing tools like Apollo, to nurture leads and drive engagement.