Jessie Bühler
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Jessie Bühler

Jessie Bühler

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Comunicación & Marketing | Gestión de proyectos | CRM
Spain
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Résumé

Jobs verified_user 0% verified
  • UNICEF
    Audience and Market Insights Consultant
    UNICEF
    Apr 2024 - Mar 2025 (1 year)
    Support for the Audience and Market Insights team within the Private Fundraising and Partnerships division. Main responsibilities: - Project management for multi-country research involving multiple stakeholders, including local teams, internal units, and external partners. - Knowledge management for internal audiences, collaborating with diverse teams and partners to develop materials and disseminate research findings. - Coordinating multiple stakeholders to create tailored communication assets, such as internal SharePoint pages, videos, reports, emails, and newsletters, ensuring effective knowledge sharing and stakeholder engagement within the organization.
  • UNICEF
    Knowledge Management - Marketing Intern
    UNICEF
    Jul 2023 - Apr 2024 (10 months)
    Support for Knowledge Management initiatives, as well as other marketing and communication projects and teams. The main responsibilities involved assisting with projects for internal and external communications within the Individual Giving Fundraising scope. - Delivered an improved version, with revised UX and content, of a training program for rollout in multiple countries, meeting strict deadlines. - Participated in strategic planning sessions to develop Knowledge Management strategies aimed at achieving better results and engagement. - Provided project management support for the marketing team's segmentation research project, involving multiple markets and external agency stakeholders. - Assisted in creating automated journeys on Salesfo
  • Forest Stewardship Council
    Student Assistant
    Forest Stewardship Council
    Jan 2022 - Dec 2022 (1 year)
    Communication activities in the Performance and Standards Unit for the National Standards, including: ▪ Creating news content for website, e-mails and other platforms to communicate publications and consultations to stakeholders; ▪ Editorial review of Forest Stewardship Standards before publication; ▪ Communicating with standard developers and stakeholders in various countries.
  • M
    Master Degree Student
    Sep 2021 - Feb 2024 (2 years 6 months)
  • SUNOPAIM
    Senior Digital Marketing Analyst - Customer Relationship Management
    SUNOPAIM
    Nov 2020 - Jul 2021 (9 months)
    Suno/Paim Agency - Services market-leading clients such as Ifood, Heineken, Renner and Santander Strategic position that combined account management with data analysis and CRM planning for advertising campaigns. Key achievements: ▪ Reviewed reports and implemented the process of translating relevant data into insights and strategic activations when creating a campaign. ▪ Planned, managed, and evaluated simultaneous projects and activations in campaigns for companies such as Renner (Brazil, Argentina and Uruguay) and brMalls.
  • Selfemployed
    Marketing Communications Consultant
    Selfemployed
    Apr 2020 - Nov 2020 (8 months)
    Project management and strategic marketing consultancy. Planned, evaluated, and managed communication projects for agencies and small businesses.
  • W
    Part-time Customer Service and Part-time Student
    Work Study Abroad
    Apr 2018 - Mar 2020 (2 years)
    ▪ Certificate IELTS Academic level C1. ▪ Certificate IV in Leadership and Management. ▪ Progressed from the Upper-Intermediate level to the Advanced/Fluent level of English. ▪ Refined soft skills such as adaptability and flexibility by working in multiple positions and jobs, while meeting and living with people from different backgrounds and cultures.
  • ArezzoCo
    Digital Marketing and E-commerce Analyst
    ArezzoCo
    Jul 2016 - Jan 2018 (1 year 7 months)
    AREZZO&CO - Leader in the women's footwear market in Brazil Launching and expanding a new brand and its e-commerce in the Brazilian market. Key achievements: ▪ Developed new marketing campaigns and activations working closely with corporate teams, digital affiliates, influencers and partner agencies. ▪ Managed activations with influencers, including a unique project during Rock in Rio festival 2017 edition that increased the e-commerce organic traffic and revenue by 30%. ▪ Partnered with multiple agencies and online media vehicles, being responsible for timeline and cost management as well as monitoring and analysing results based on market feedback and performance.
  • BriviaDez
    Account Executive
    BriviaDez
    Nov 2015 - Jul 2016 (9 months)
    Account and project management (marketing and IT). ▪ Promoted from Assistant Account Executive to Account Executive. ▪ Managed multiple accounts and stakeholders while leading campaign projects. ▪ Provided key business insights on the evolution of marketing efforts.
  • UNISINOS
    Communications Officer (Temporary Maternity Cover)
    UNISINOS
    Aug 2015 - Nov 2015 (4 months)
  • S
    Scholarship Student Ibero Americanas Program
    Santander Universidades Brasil
    Sep 2014 - Feb 2015 (6 months)
  • Cadastra
    Assistant Account Executive
    Cadastra
    Sep 2013 - Aug 2014 (1 year)
  • Agexcom Agência Experimental de Comunicação da Unisinos
    Account Executive
    Agexcom Agência Experimental de Comunicação da Unisinos
    Sep 2012 - Sep 2013 (1 year 1 month)
  • UNISINOS
    Database Marketing
    UNISINOS
    Sep 2011 - Sep 2012 (1 year 1 month)
Education verified_user 0% verified
  • BonnRheinSieg University of Applied Sciences
    Master of Arts - MA, International Media Studies
    BonnRheinSieg University of Applied Sciences
    Jan 2021 - Dec 2024 (4 years)
    Collaborated in a joint Master’s program between the University of Bonn, Bonn-Rhein-Sieg University of Applied Sciences, and Deutsche Welle — Germany’s international broadcaster headquartered in Bonn. Combined the disciplines of media and development, journalism, communication, and media management through an interdisciplinary curriculum linking theory and practice in global media contexts.
  • UNISINOS
    Media Studies, Advertising and Publicity
    UNISINOS
    Jan 2011 - Dec 2016 (6 years)
Projects (professional or personal) verified_user 0% verified
  • P
    Project: Internal Communications & Process Innovation
    Jan 2024 - Dec 2025 (2 years)
    Overview: Strengthened internal alignment through structured communication and reporting systems. Responsibilities: - Scheduled and led weekly global coordination calls. - Produced visually engaging weekly timeline updates and internal reports. - Developed templates for reporting and updates across teams. Key Achievements: - Improved transparency, accountability, and early issue identification across 20+ stakeholders. - Introduced Gantt chart system later adopted by other UNICEF teams. - Recognised by senior leadership for outstanding coordination and initiative.
  • P
    Project: Video Learning Series & Knowledge Hub
    Jan 2024 - Dec 2025 (2 years)
    Overview: Transformed complex 200+ page research report into a multimedia learning experience. Responsibilities: - Led editorial review and content adaptation into seven short videos (max 5 minutes each). - Collaborated with external vendors for production, design, and storytelling. - Designed five SharePoint pages to serve as central knowledge and learning platforms. Key Achievements: - Enhanced engagement through visually appealing and accessible content. - Received positive internal feedback for clarity and creativity. - Knowledge hub recognised as a UX model for future UNICEF intranet pages.
  • P
    Project: Global Donor Segmentation & Research Dissemination (20+ Countries)
    Jan 2024 - Dec 2025 (2 years)
    Overview: Directed multi-country research and communication initiative to identify global donor needs and improve internal knowledge sharing. Responsibilities: - Managed coordination of 20+ countries, two internal teams, and external agencies in a phased delivery model. - Designed and executed communication strategy, ensuring clarity, engagement, and timely dissemination of results. Key Achievements: - Delivered all milestones on time; established structured communication system to reduce misalignment. - Achieved up to 90% engagement in video learning components. - Materials later recommended globally for internal learning and donor awareness.
  • P
    Project: CRM Automation – Mailjet Learning Journey
    Jan 2024 - Dec 2025 (2 years)
    Overview: Implemented the first automated CRM communication flow in the division to support research dissemination. Responsibilities: - Built automated journey to onboard internal subscribers, distribute videos, and trigger follow-ups based on engagement. - Integrated system with existing communications calendar to ensure continuity and accuracy. Key Achievements: - Acquired 70+ subscribers from 24 countries in first week. - Reduced manual workload by automating message delivery and reminders. - Created scalable template for future automated communication campaigns.
Awards verified_user 0% verified
  • G
    Germany Scholarship 2022/2023 [Deutschlandstipendium 2022/2023]
    German Federal Government
    Sep 2022
  • U
    Final paper approved with distinction — grade: 10/10
    UNISINOS Board of Examiners
    Dec 2015
    Earned highest distinction for final paper — awarded a perfect score (10/10) for exceptional research quality, analytical depth, and presentation.
Publications verified_user 0% verified
  • t
    Academic Symposium: “Beer for Her: Feminine Representations and Women’s Perception”
    th Brazilian Congress of Communication Sciences INTERCOM at USP University of São Paulo
    Sep 2016
    Presented the paper “Beer for Her: Feminine Representations and Women’s Perception” (in Portuguese) at the 39th Brazilian Congress of Communication Sciences (INTERCOM), held at the University of São Paulo (USP) in 2016.