Jessica Ploumis Senior Digital Content Producer | Project Manager | Copy Writer

Senior Digital Content Producer

AmeriHealth Caritas

Sep 2023 - Current (2 years 8 months)

Content Creation and Management: Develops and implements content strategies, creates engaging content for websites, social media, email campaigns, and other digital platforms. Visual Content Production: May involve producing videos, graphics, and other visual assets, as well as managing image and video databases. SEO Optimization: Ensures content is optimized for search engines, including keyword research, meta tag optimization, and content structure. Brand Management: Maintains brand consistency across all digital channels and ensures content aligns with brand guidelines. Project Management: Manages content projects from concept to completion, including planning, execution, and reporting. Collaboration and Communication: Works with various

Digital Content Producer II

AmeriHealth Caritas

Jul 2020 - Sep 2023 (3 years 3 months)

-Project manage the implementation of onboarding new business from kick-off all the way until final web lunch. -Partner closely with the teams that support brand, print creative, client management, corporate leaders and experts, information solutions and outside partners and suppliers -Researches, writes and edits online content for our enterprise digital assets -Stays abreast of current industry standards and techniques to ensure effective content that achieves the organization's goals -Maintains knowledge of standard concepts, practices, and procedures related to copy writing, with an expertise in digital -Ensures digital content is written and presented in a format that meets web usability standards, is consistent with company style guid

Social Media Content Specialist

UHS

Jun 2019 - Jan 2020 (8 months)

• Produces content for numerous accounts on Facebook, Twitter, Instagram and other online use, including copywriting, posting, and reporting. • Engages in thousands of social conversations regarding UHS and its facilities. Monitors posts and notifications for errors and responses in real time with market sensitivity and constant care. Performs follow-up with Risk, Legal and local service lines when necessary. • Collaborates with marketing directors for assigned hospitals and other hospital and corporate employees to assist in planning and production of content that matches and reinforces hospital and corporate goals. • Fluent in online "buzz" surrounding various assigned hospitals. • Collaborates with internal advertising team (designers,

PPC Analyst

Comcast

Jan 2019 - Mar 2019 (3 months)

Drive overall paid search program tactics to achieve business goals by performing daily account management in conjunction with paid search vendor Grow revenue and profitability through assigned companies and projects Work with merchandising and other teams to correctly market all products in the target geographies Develop ad copy and traffic keywords/URLS to search engines (Google, Yahoo, Bing) Execute day to day optimizations including negative keywords, bid changes, testing, and reporting Provide knowledge/analysis of key metrics to identify, recommend and implement changes to enhance performance Continually monitor and evaluate search results and search performance across the major search channels Build daily/weekly/monthly SEM reporting

PPC Specialist

Stream Companies

Jul 2018 - Dec 2018 (6 months)

Demonstrate consultative insights, internally and externally, and display the necessary leadership to drive Paid Search results for our clients. Develop a strong understanding of client’s products, competition, industry, marketing goals and objectives Analyze performance data and site analytics to develop insights for use in monthly and quarterly reporting. Responsible for various size PPC budgets and ensure money is being spent effectively and as scheduled Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification

Associate Campaign Analyst

Hibu

May 2017 - Jul 2018 (1 year 3 months)

Campaign Building & Publishing: Ensuring all content of campaigns meet product guidelines. Campaign Optimization & Strategy Utilize internal systems and reports from the search engines to help make decisions on the direction of the campaign Perform ROI calculations to understand what campaign performance is needed Find and fix rejections on the search engines before they negatively impact the campaign Conduct pre-build call with clients prior to building their campaign

Search Campaign Coordinator

Hibu

Mar 2016 - Oct 2016 (8 months)

Dedicated analyst (main point of contact for my customers) Website consultant Website editor and content writer Search Coordinator/Ad editor (PPC and Display Advertising) Google and Bing accredited

Digital Service Consultant

Hibu

Oct 2015 - May 2017 (1 year 8 months)

Dedicated analyst (main point of contact for my customers) Website consultant Website editor and content writer Search Coordinator/Ad editor (PPC and Display Advertising) Google and Bing accredited

S

Content Writer

Social Proper Marketing

Jun 2015 - Aug 2015 (3 months)

Social media marketing Web content writer Client/demographic research Content calendar and scheduling Marketing consultant

G

Publicist

GTC Films GTC BioTech Inc

Mar 2015 - May 2015 (3 months)

Public Relations and Marketing Write articles and press releases Advertise for TWIFF (The World International Film Festival) Research and strategize ways to bring our Indie Films to the public Market and Advertise medical devices created by GTC BioTech Inc. Contact potential business associates and companies about film and/or pharmaceutical collaboration.

B

Columnist - Film reviews

Booksandmochacom

Dec 2014 - Feb 2015 (3 months)

To review and break down films by evaluating their story, entertainment value as well as the impact left on the audience. To explain cultural relevance and admiration for great films.

E

Wholesale/sales assistant

EthoSource

Feb 2014 - Oct 2014 (9 months)

Create presentations and sales materials. Coordinate delivery and installation quotations for sales representitives. Update pricing on casegoods and data systems from vendors. Proficient in MS Office, Salesforce, and Outlook.

M

Wardrobe Consultant

Mens Wearhouse

Dec 2012 - Jan 2014 (1 year 2 months)

Fashion consultant and stylist. Versed in the industry of professional men's clothing and sportswear. Enthusiastic member of a sales floor team. Often pitched new ideas and modern concepts to clients.

W

Freelance Writer/Editor

Writer editor and web publisher

Jan 2012 - Jan 2020 (8 years 1 month)

Script reader/ editor. Screenwriter Content Creator Copy Writer Digital Marketing Brand Consultant Vlogger/Blogger Web Editor Digital Marketing/Advertising Interviewer Event Planner Columnist Film Reviewer Writer. Commercials and short film. Sitcom spec script. Sitcom pilot and show bible. Feature films and film reviews. Film festival marketing and press releases. Published author.

P

Key sales associate

Piercing Pagoda

Sep 2009 - Nov 2012 (3 years 3 months)

Certified in Ear piercing.Promoted daily growth and sales. Maintained detailed records of all piercings in accordance with court and state procedure. Jewlery counts/inventory. Customer service.

Jessica Ploumis

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