Jessica Morrow

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Head of Marketing

Height

May 2022 - Apr 2025 (3 years)

• Built and led the growth marketing function at a Series A PLG SaaS startup, focused on scaling sign-ups, improving conversion, and driving pipeline. • Owned strategy and execution of inbound marketing programs across paid media, lifecycle, and website optimization—resulting in a 60% YoY increase in sign-ups. • Managed annual marketing budget and made data-informed investment decisions across channels, vendors, and team resources. • Launched integrated campaigns across Google, LinkedIn, Meta, OOH, and influencers, contributing to a 300% increase in product sign-ups and 40% lift in brand search. • Developed and implemented the Product Qualified Lead (PQL) framework to improve marketing-to-sales handoff and conversion velocity. • Built

Senior Marketing Manager

Adyen

Mar 2021 - May 2022 (1 year 3 months)

• Managed a $20M media budget across paid search, social, and programmatic; optimized channel performance through rigorous testing and iteration. • Launched vertical-specific campaigns and ABM initiatives that improved pipeline efficiency by 17%. • Partnered cross-functionally with Product Marketing, Sales, and Revenue Ops to align campaign execution to business objectives. Owned quarterly pipeline and awareness reporting, surfacing insights to senior stakeholders. • Led RFP process to select new media and creative agencies, aligning exec stakeholders and enhancing executional agility. • Integrated Salesforce and Marketo workflows for lead scoring, routing, and lifecycle engagement.

Marketing Manager

Adyen

Dec 2019 - Mar 2021 (1 year 4 months)

• Built global performance tracking dashboards and attribution models, linking paid campaign success to revenue outcomes. • Conducted persona and messaging research that led to the launch of Adyen's first vertical-specific campaigns in North America. • Created case studies and content to support sales enablement and inbound marketing.

Performance Marketing Manager II

Uber

May 2019 - Dec 2019 (8 months)

• Led a $25M integrated campaign to acquire high-LTV driver leads via predictive modeling—resulting in a +7pp lift in brand consideration and a 12% boost in conversions. • Built and implemented an incrementality testing framework to optimize creative and media mix prior to scaling. • Managed multi-million dollar paid media budget and partnered with Finance to contribute to annual forecasting and performance planning. • Delivered channel strategy forecasts and campaign impact summaries to senior stakeholders.

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Media Strategy Supervisor Google Account|

PHD Media

Nov 2016 - May 2019 (2 years 7 months)

• Managed a $35M annual media budget across brand and acquisition KPIs. • Led global strategy development for EMEA, LATAM, and APAC markets. • Executed multi-channel campaigns that drove a 9pp lift in brand favorability. • Managed a team of four media planners, providing mentorship and professional development.

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Communications Planner

Duncan Channon Agency

Jul 2015 - Nov 2016 (1 year 5 months)

• Developed branding campaign strategies and media plans to drive awareness. • Managed creative production timelines and deliverables.

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Digital Marketing Associate

Room 214 Agency

May 2014 - Jul 2015 (1 year 3 months)

• Planned and executed social media, influencer, and digital marketing campaigns for Forever 21. • Managed community engagement across Facebook, Instagram, Twitter, and Pinterest.

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