Jessica Alejandra Ramírez Rodríguez
About
Detail
Social communicator - Editorial and advertising
Bogota D.C., Colombia
Résumé
Jobs
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Project Manager public Remote experienceinBeat AgencyJul 2025 - Current (1 year)Led end-to-end project delivery, translating SOWs into actionable plans while managing timelines, deliverables, and scope changes. Ensured cross-functional alignment across CS, Creative Production, and Paid teams. Owned client communication and project health through status updates, proactive risk/blocker management, and weekly check-ins. Drove operational excellence via timeline, budget, and quality control, tracking resources, reinforcing accountability, and improving workflows for more efficient delivery and stronger client satisfaction.- FAccount Manager & Project Systems SpecialistForward Push Law Firm MarketingJan 2025 - Jun 2025 (6 months)- Led the design and implementation of project management systems (SOPs, KPIs) to optimize workflow efficiency across transdisciplinary teams, achieving a 25% reduction in delivery timelines. - Developed and executed strategic content marketing proposals for solo and small law firms, ensuring alignment with legal compliance and budgetary frameworks. - Identified and acted on upselling opportunities through active listening and anticipation of client needs in the legal services space. - Contributed to content development strategies focused on trust-building, authority, and lead conversion in a high-credibility industry. - Utilized creativity in leading cross-functional collaboration with designers and video editing teams, ensuring the qu
- Marketing Project Manager – Content & Influencer Strategy public Remote experienceGlobantJun 2023 - Dec 2024 (1 year 7 months)Led influencer marketing campaigns for Uber Eats México, from influencer selection to content rollout, ensuring alignment with brand voice and audience engagement goals. Managed B2B content and paid media campaigns for Amazon México, optimizing lead quality and funnel performance. Oversaw multi-brand content marketing and campaign coordination for Kellogg's portfolio: Pringles, Pop-Tarts, Zucaritas, Choco Krispis, Cheez-It, and Kellogg’s Masterbrand, across Caribbean, Central America & Pacific markets. Coordinated content development, media assets, reporting, and performance analysis with cross-functional teams.
- Project Manager – National FMCG CampaignsProximity ColombiaJan 2023 - Jun 2023 (6 months)Managed end-to-end campaign execution for Postobón’s brands: Arepas Sary, Bary, Nutrimenti, and Bilac. Served as the strategic liaison between the agency and clients, aligning marketing initiatives with commercial goals and consumer insights. Supervised content development and delivery schedules, ensuring campaigns were executed on time and within scope. Additionally, leveraged customer service skills to build and maintain strong relationships with clients, enhancing communication and collaboration throughout the campaign process.
- Business Manager – Creative & Tactical CampaignsBeat / Lowe SSP3Jan 2022 - Jan 2023 (1 year 1 month)Managed the Frisby national account, overseeing campaign planning, tactical execution, and coordination of creative, media, and digital teams. Directed AON (Always-On) strategies and tactical campaigns, including competitive analysis and KPI reporting.
- MAccount Manager – Social Content Planning public Remote experienceMeet Super S. A. S.Jun 2021 - Dec 2021 (7 months)Management of the Mercado Libre Colombia account, organizing the team and the resources assigned to execute the campaigns and materials requested by the Branding, Social Media, and Special Dates departments. Planning, organizing, and following up on the required materials and monthly content for social networks. Analysis and performance reporting to the client.
- Account Executive – Cross-Platform Campaign Management verified_user Verified experienceMcCann Erickson Corporation S.A.Jul 2019 - Jun 2021 (2 years)Oversaw creative and campaign development for both local and international brands such as Banco AV Villas, Halls, Clorets, Trident, Bubbaloo Sparkies, Chiclets, and General Motors. Aligned deliverables with marketing objectives across ATL, digital, and creative teams. Managed client budgets and provided post-campaign analysis and reporting.
- Marketing Analyst – Digital Product Strategy verified_user Verified experienceLegislación económica - LEGISOct 2018 - Jul 2019 (10 months)Led market research and competitive analysis for digital product launches and updates. Coordinated focus groups and dissemination campaigns, ensuring alignment with customer needs and product positioning. Developed marketing strategies with a digital-first approach to support product sales and awareness.
Education
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- Social CommunicationPontificia Universidad JaverianaFeb 2013 - Dec 2018 (5 years 11 months)Bachelor in Social Communication. Editorial and advertising emphasis.
Projects (professional or personal)
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- JFreelance EditingJessica RamirezJan 2018 - Current (8 years 6 months)