Jessica Cruz

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Business Development Representative (BDR)

Zendesk (Remote – LATAM & USA)

May 2023 - Current (3 years)

Sourced and qualified outbound leads across mid-market and enterprise segments Prospected decision-makers using a multi-channel approach (email, calls, LinkedIn) Partnered with Account Executives to build healthy pipelines and book discovery meetings Conducted market research to tailor messaging and identify high-value targets Tools used: Salesforce, Apollo, Sales Navigator, LinkedIn, Zendesk Sell Consistently exceeded monthly opportunity generation goals .

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Sales Development Representative (SDR – Inbound Focused)

Zendesk (Remote

Jan 2023 - Apr 2023 (4 months)

Managed and qualified inbound leads from marketing campaigns and website traffic Responded promptly to inquiries and scheduled introductory calls with prospects Nurtured relationships and converted marketing-qualified leads (MQLs) into sales-qualified leads (SQLs) Maintained detailed records and tracked lead progression in Salesforce and Outreach Collaborated with the marketing team to improve lead flow and conversion strategy

Sales Development Representative

Ontop

Jan 2022 - Aug 2022 (8 months)

Conducted outbound prospecting and lead nurturing to identify new partnership opportunities Worked closely with the marketing team to develop CTAs and campaign materials Maintained a robust pipeline and supported proposal preparation and demos Tools: Apollo, Salesforce, Sales Navigator, LinkedIn Helped the team reach monthly recurring revenue (MRR) growth goals.

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Marketing Coordinator

Valora Medical Group

Aug 2021 - Dec 2021 (5 months)

Designed and implemented social media and lead generation strategies Created content for outreach campaigns and monitored traffic metrics Planned and executed promotional events to drive brand awareness Managed a team of five in coordinating community engagement and customer outreach

Guest Services Supervisor

Live Nation Entertainment

May 2018 - Current (8 years)

Oversaw guest services operations at large-scale events and artist performances Resolved customer issues and ensured VIP experiences during meet-and-greets Assigned duties to team members and managed shift schedules Collaborated with vendors and talent to ensure seamless event execution

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Traffic Coordinator

Estrella TV

Apr 2018 - Oct 2019 (1 year 7 months)

Managed commercial schedules across IL, NYC, PHI & PA markets Handled last-minute changes, reconciliations, and log automation Worked closely with sales and production departments to meet advertising needs Platforms used: OSI, WideOrbit

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Production Assistant / Talent Coordinator

Estrella TV

Jun 2016 - Dec 2017 (1 year 7 months)

Provided support across all production phases and high-profile broadcasts Managed talent logistics, call sheets, and travel arrangements Served as Talent Coordinator for "Premios de la Radio" at the Dolby Theatre

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