Jessica Castellan Owner at BC Photography

Communications Lead

IBI A URC Company

Jun 2024 - Current (2 years 5 months)

USAID - Iniciativa Somos Ciudad / Safe Cities Project

Communications Officer

Creative Associates International

Nov 2023 - Jun 2024 (8 months)

USAID/OTI CARI - Central America Regional Initiative CARI supports local partners in El Salvador, Guatemala, and Honduras to increase community resilience and test new approaches to strengthen systems, social networks, behaviors, and perceptions that foster a sense of rootedness and hope for the future in communities with high out-migration rates. During my time in CARI Guatemala: » Developed the Systematization of CARI Program: Built a comprehensive systematization report that outlined the CARI program's key activities, methodologies, and impact on target communities. Organized and documented program data to create a structured overview of program achievements and challenges. » Created an Interactive Presentation for Stakeholders and USAID

Marketing and Communications Consultant

Kinova Solar Energy

May 2023 - Jul 2023 (3 months)

Developed KINOVA's Solar Energy marketing strategic plan that aligned the company's vision and objectives; which included marketing research of solar energy market, marketing mix, SWOT, segmentation, social media marketing strategy (B2C and B2B), branding, marketing actions and communications. Led the creative brief and script for the motion video that effectively showcased the company's brand identity and solutions. Furthermore, I coordinated and contributed to the copyright of the company's website, incorporating behavioral design insights to create an intuitive and user-friendly digital platform to help increase lead generation and conversion rates.

Senior Associate Behavior Change

Rainforest Alliance

Nov 2020 - Feb 2023 (2 years 4 months)

USAID / Climate, Nature and Communities in Guatemala (2013-2023) CNCG program led by Rainforest Alliance was designed to help Guatemala strengthen its ability to address climate change through an integrated approach that combines value chain development and sustainable natural resource management. In order to increase the income and employment for forest dependent communities, while conserving and protecting Guatemala´s natural areas and resources. » Designed and implemented Social Behavior Change strategy for CNCG » Developed 7 SBCC - behavior change communication campaigns and materials that supported CNCG main objectives; using online and offline platforms such as: TV, radio, social media, billboards, merchandising, etc. Most of them wer

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Gap Program Field Advisor

Winterline Global Education

Jan 2020 - Mar 2020 (3 months)

Led an international skills based gap program for young adults. Provided strong mentoring and guidance; while maintaining student health and safety as well as assuring the arranged travel and program logistics with all of our partners. Skills learned were a mix of knowledge based and interpersonal skills. Some of the skills included: Cross Cultural Communication, Goal Setting, Khmer and Thai Cooking, Disaster Medicine, Ecology and Conservation, Acrobatics and Circus, French Etiquette, Navigating a City, Hospitality and Customer Service, Rural Economy. - Travel with and live alongside the students for 4 to 4 1/2 months of the program - Mentor students, guiding their personal growth and learning - Ensure student health and safety on an indivi

Marketing and Communications Manager

COFRASA

Jan 2019 - Nov 2019 (11 months)

Executed COFRASA’s marketing campaigns, analyzed market trends, specially in Architecture and Design industries. Everyday involved responding creatively to the organization requests, while delivering on daily deadlines and keeping an eye on future activities, new innovations and product launch. Working along with our major brands team: Hansgrohe, Duravit and MIELE to meet European standards. Engaged our consumers through social media and digital marketing efforts. Prepared and lead a team of graphic designers to create all ads and publications ensuring our brand messages were consistent. While collaborating with the sales team to implement strategic plans on identified opportunities; all this adhere to a annual marketing budget. Some of my

International Program Leader

Rustic Pathways

May 2015 - Dec 2018 (3 years 8 months)

Led international community-service and responsible travel programs across Latin America, Asia and Africa for high school students. Coordinating logistics, facilitating cross-cultural awareness through delivering program-specific curriculums and group discussions; working along with associations, communities and NGO's. My four years as an International Program Leader in numbers: - Facilitated 35+ educational travel programs across the globe. - Mentored 300+ international students. - Executed 10+ grassroots community service projects that tackled social issues such as: sanitization, immigration & human rights, decent housing, access to water, access to education, poverty reduction and climate action. - Worked along with teams of 10 different

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Owner

BC Photography

Jan 2015 - Current (11 years 10 months)

Skilled in product, event and travel photography. Usually involved in the creative process and creation of brands. Have worked with Guatemalan NGO's documenting events. A lot of my work includes food styling and portraits.

Project Manager Associate

We effect

Jan 2015 - May 2015 (5 months)

In coordination with the project manager we executed the workshops and completed the pilot project: Study Circles for Women Empowerment in 5 regions of Guatemala. Collected educational material to be delivered to more than 40 women to complete their study circles. Completed a consultancy to monitor and evaluate the pilot project. Created photography & video content to document the process of the project.

Marketing Coordinator

ALTBL Multimedia Pvt Ltd

Dec 2013 - May 2014 (6 months)

- Coordination with sales manager, production, delivery and operations team. - Lead generation and identify opportunities to achieve revenue targets. - Customer relationship builder with architects and designers assuring quality and timely delivery of photographs. - Community Manager for LinkedIn and Facebook.

F&B AIESEC Internship

AIESEC in India

Jun 2013 - Aug 2013 (3 months)

- Co-ordination with F&B director performing duties to ensure all operating standards comply with the hotel policies. - Assist Room Service and Banquets. - Handle guest complaints and follow ups. - Promote guest satisfaction in all 5 F&B outlets.

Customer Service Assistant

Aeropuertos Argentina

Feb 2011 - Dec 2011 (11 months)

- Dealt directly with customers either by telephone or face to face, responding promptly to customer inquiries. - Resolved customer complaints, becoming an effective problem solver. - Performed verification of airport installations making sure everything worked correctly and recorded details of actions taken. - Coordination with other departments of the company and external companies as well. - Management of the VIP AA2000 Lounge. Personal assistance to government officials, businesspersons & celebrities.

Jessica Castellan

About

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Jessica Castellan

About

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Behavioral traits