jess
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Head of Marketing and Communications @ Workpay | Marketing Strategy, Marketing Communications
Africa
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Head of Marketing and CommunicationsWorkpayApr 2023 - Current (3 years 7 months)- Communications ManagerWorkpayMay 2022 - Mar 2023 (11 months)
- Marketing and Communications ConsultantMaridady Motors LtdFeb 2021 - Feb 2022 (1 year 1 month)1. Working in partnership with the creative team, developing creative briefs and guiding creative direction to meet objectives for all advertising and public-¬facing communications, including print, digital, and video assets.
2. Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
3. Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
4. Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads. - Marketing , Communications and Partnerships ManagerThe Bridge Africa GroupSep 2016 - Dec 2020 (4 years 4 months)1. Key account management of the AAQ Account including budget and resource allocation for the account and its Marketing activities.
2. Building and driving partner relationships to grow the business and achieve set targets.
3. Design marketing strategies for the AGCO Agriculture Qualification project(AAQ) including high stakeholder events in and outside Nairobi.
4.. Lead the partners' content strategy team to align the partner goals and the marketing goals.
5. Conduct research on the need for the clients’ customer to improve their service delivery.
6. Leading the internal business development team.
7. Analyze monitoring data and produce reports that show progress in the achievement of outcomes, reasons for no - Senior Account Manager BusinessRoyal Media Services LimitedOct 2015 - Sep 2016 (1 year)1. Planning, management, and execution of marketing events.
2. Conducting market intelligence on customer requirements and competitor activities
3. Monitoring and evaluation of the impact of the experiential events to brands and organizations - Experiential Business Account ExecutiveNation Media GroupFeb 2015 - Oct 2015 (9 months)Responsibilities
1. Pitching/Selling experiential concepts to direct clients and media buying agencies;
2. Planning, management, and execution of experiential events
3. Proposal & concept writing, Budget preparation, and Client service management.
4. Communicate concepts while activations within various corporates;
5. Preparing reports - internal and Client reports. - Key Account Manager- PampersPulse Experiential LtdJul 2013 - Jan 2015 (1 year 7 months)Responsibilities
1. Develop, implement and monitor annual brand activation plans in the hospitals.
2. Nurture strong relationships with stakeholders.
3. Management of the company’s day-to-day activation plans, operations, and budgets.
Achievements
1. Reached more than 200,000 new moms in hospitals and over 100,000 moms in mobile clinics.
2. Highest levels of quality during execution.
3. Lowest cost of operation for both the Hospital Sampling Program and Mobile clinics. - Internal Auditor (Monitoring And Evaluation)Pulse Experiential LtdJul 2012 - Jul 2013 (1 year 1 month) Create concepts to improve existing monitoring processes.
Analyze monitoring data and produce reports that show progress in achievement of outcomes, reasons for not achieving results and recommendations for improvement.
Plan and establish frameworks for regular monitoring of all P & G Programs in the country.
Education
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- Executive MBA, Business, Management, Marketing, and Related Support ServicesUlster UniversityJan 2024 - Sep 2026 (2 years 9 months)
- Post Graduate Diploma, Professional MarketingCIM The Chartered Institute of MarketingJan 2020 - Jan 2021 (1 year 1 month)Creating Entrepreneurial Change:
The dynamic of innovation and change and to understand, develop and apply a range of disruptive strategies to drive the organization's success.
Global Marketing Decisions:
The skills to access and develop future strategies to ensure your organization can effectively meet the challenges posed by a dynamic and diverse global marketplace.
Corporate Digital Communications:
How to critically appraise corporate brand and the importance of digital communication in developing corporate positioning and building brand equity. - Diploma in Professional MarketingCIM The Chartered Institute of MarketingJan 2018Strategic Marketing:
The importance of all stages within the marketing planning process to enable the achievement of strategic marketing.
Mastering Metrics:
An understanding of key marketing metrics and measurement techniques you can use to identify and interpret insights to support informed strategic decisions.
Digital Marketing :
How organizations can develop and implement a digital marketing strategy and build these capabilities into the overall strategic plan. - Bachelor of Arts (B.A, EconomicsKenyatta UniversityJan 2009 - Jan 2014 (5 years 1 month)
Projects (professional or personal)
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- AAGCO Agribusiness Qualification ProgramSep 2017 - Current (9 years 2 months)The Bridge Africa in Partnership with AGCO Corporation, a global leader in the
design, manufacture, and distribution of agricultural equipment, Strathmore business school, and Harper Adams University launched the first junior management trainee program referred to as the AGCO Agribusiness Qualification Programme (AAQ) in Kenya.
The AGCO Agribusiness Qualification Programme is an initiative to have more youth trained in agribusiness and be better equipped to solve the food security challenges facing Africa.
https://news.agcocorp.com/news/releases-20191206