J
JEROME MANUEL
About
Detail
Growth Leader & Marketing Executive
United States
Contact JEROME regarding:
work
Full-time jobs
Résumé
Jobs
verified_user
0% verified
- LVP of MarketingLiveEasyDec 2021 - Jul 2023 (1 year 8 months)• Reported to the CEO and led all marketing, growth, and product efforts • Increased ARR from $2 million to $5 million as well as ARPU from $80 to $250 • Led product design and strategy and product redesign that improved product engagement by 50% and conversions by 4x • Led from Seed stage to Series A building a marketing team of three while setting up marketing tech stack and infrastructure for scale and efficiency • Rebranded the company from MoveEasy to LiveEasy to best fit the company's vision, mission, and product offering • Drove B2C, B2B, B2B2C marketing covering areas, but not limited to PR, user engagement and retention, marketing automation and communication strategy
Sr. Director of Growth & MarketingMilesFeb 2019 - Dec 2021 (2 years 11 months)• Reported to the CEO and led all marketing and growth efforts for B2C and B2B of their mobile app marketplace • Grew ARR from $0 to $7.5 million while scaling the user base from ~30,000 users to over 3 million users • As the first marketing hire, built the hyper growth engine and team of six that went from Seed stage to Series A • Reduced monthly user churn from 25%+ to 12% through re-engagement campaigns • Led marketing strategy of PR, user acquisition, user engagement and retention, social, organic growth, product optimization and testing, B2B marketing, and branding- Director of GrowthShiptNov 2017 - Feb 2019 (1 year 4 months)• Reported to CMO, built, implemented, and scaled full funnel growth and performance marketing strategy that included paid social marketing channels, SEM, programmatic display ads, mobile user acquisition, affiliate marketing, and retargeting campaigns • Designed and implemented a predictive model that reduced average supply/shopper CPA (Cost per Acquisition) by 70% • Scaled membership subscriptions (demand) and shopper (supply) acquisition efforts from 60 markets (pre-Target acquisition) to over 250 markets across the US • Led and managed a five person growth marketing team
Education
verified_user
0% verified
- Bachelor of ArtsUniversity of California, Davis