Jercyl Uy

AdTech Sales Manager

GCash

Sep 2023 - Feb 2025 (1 year 6 months)

• Contributed to $11M+ in advertising revenue surpassing team targets at 108% year-on-year (YoY) by building new client pipelines, optimising sales processes, and integrating ad solutions into the broader FinTech ecosystem across payments, merchants, and financial services • Optimised sales process by conducting funnel analysis and incorporating C-level and agency feedback, cutting SLA timelines by 2 days and improving win rates by 18% • Strengthened long-term client and agency partnerships, building a portfolio from scratch and aligning advertising strategies with evolving business goals, achieving 82% account retention and 23% revenue growth • Consistently hit revenue targets, earning 'Rookie of the Year' within 3 months and recurring

Senior Sales Development Representative

Expedock

Jan 2023 - May 2023 (5 months)

• Built a qualified pipeline of logistics and freight forwarding leads through multichannel outbound campaigns (email, LinkedIn, phone), generating 30+ high-value business opportunities • Utilised Salesforce and HubSpot CRM to track revenue pipelines, ensure seamless lead handovers, and maintain accurate forecasting and reporting for management

H

Senior Business Development & Account Executive

Hepmil Media Group

Mar 2021 - Jun 2022 (1 year 4 months)

• Drove a 60% client retention rate by leveraging a humour-based brand differentiation strategy across outbound sales messaging and media collateral, creating a unique positioning still sustained today • Generated 12 new client accounts by identifying untapped verticals and launching creative tactics such as industry-relevant infographics, driving a 20% expansion in the company's client base • Launched and scaled a 100K+ member Viber community — the first of its kind with Rakuten Viber — through strategic content partnerships, boosting engagement and positioning the company as a trusted digital advertising partner • Managed the company's largest client portfolio worth $1.8M+, leveraging Salesforce CRM to track pipelines, monitor opportu

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Marketing & Business Development Lead

Batangas Sunset Farm

Sep 2019 - Mar 2021 (1 year 7 months)

• Built brand visibility for a local family business through earned media coverage in national publications and organic influencer partnerships • Launched and managed the farm's Shopify e-commerce store and responsible for delivery operations

– Account Manager

aCommerce

May 2018 - Aug 2019 (1 year 4 months)

• Created a cross-team project tracker that streamlined e-commerce campaign delivery, later adopted as the Account Management standard • Built strong client trust, frequently requested by name for priority or sensitive campaigns due to reliability and relationship management skills

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