Jennifer Anezka Requena Díaz Product Designer

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Product Designer

FINAER S.A

Sep 2023 - Oct 2024 (1 year 2 months)

- Designed new features for the Real Estate Self-Management System, reducing request creation time by 70% and increasing user satisfaction. - Conducted user research to identify sector needs and uncover opportunities for new services. - Created and maintained Finaer's Design System, ensuring consistency and efficiency across platforms. - Enhanced the user experience of the Nash21 Marketplace and redesigned the portal's visual interface.

Product Designer

Trii

Feb 2023 - Sep 2023 (8 months)

- Developed a new currency exchange feature within the Trii app, addressing identified user needs. - Optimized the premium subscription experience, increasing user conversion rates by 15%. - Conducted usability testing, leading to critical adjustments in developed proposals.

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Value Proposition Lead

Seguros Bolívar

Dec 2021 - Dec 2022 (1 year 1 month)

- Designed strategies to enhance the user experience in property search, creating a holistic experience supported by Grupo Bolívar services. - Created, organized, and facilitated creative workshops and conducted competitive analysis to identify business opportunities.

Legal Designer

Banco de Bogotá

Jun 2021 - Dec 2021 (7 months)

- Implemented Legal Service Design methodology to improve transparent communication with users. - Trained the legal team and developed support materials to ensure proper application of the new methodology.

Strategy Analyst

Háptica

Sep 2019 - Jun 2021 (1 year 10 months)

- Applied Service Design, Legal Design, and Future Design methodologies to improve user experience. - Conducted research and facilitated creative workshops to generate solutions based on identified needs. - Managed projects for clients such as Mondelez, Itaú, Universidad Iteso, Seguros Alfa, Davivienda, Visa, and Sanofi.

Innovation Intern

Banco Davivienda

Jan 2018 - Jul 2018 (7 months)

- Collaborated in the creation of innovative solutions to improve Grupo Bolívar's services. - Designed an innovative physical product, internally awarded for its high impact and patented in the market.

Jennifer Anezka Requena Díaz

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