Jennifer Trezza

Marketing Manager

ROK Financial

Jul 2024 - Current (2 years 3 months)

• Develop and execute comprehensive email marketing strategies to drive engagement, lead generation, and conversion, ensuring consistent brand messaging and audience targeting.
• Create and manage social media content across multiple platforms, growing brand presence and driving customer interaction through innovative campaigns and trend analysis.
• Oversee the lead distribution team, ensuring timely and accurate allocation of leads to the sales team while optimizing workflows for maximum efficiency.
• Analyze and report on lead performance and marketing channel success, leveraging data to refine strategies and maximize ROI.
• Craft compelling copy for email campaigns, social media, and print materials, aligning with bra

Sales & Marketing Coordinator

ROK Financial

Jun 2023 - Jul 2024 (1 year 2 months)

• Utilize extensive knowledge of Salesforce CRM to create detailed reports, manage sales pipelines, and provide actionable insights for business growth.
• Lead the inbound lead generation distribution team, ensuring accurate and efficient placement of leads to the appropriate sales representatives.
• Conduct reporting and analysis to identify trends and opportunities for improvement across lead generation platforms, driving optimized performance.
• Train and onboard new team members, fostering a culture of efficiency, accuracy, and collaboration within the lead distribution process.
• Develop and implement new processes to enhance the speed and effectiveness of lead distribution workflows.
Provide excellent customer

Marketing & eCommerce Specialist

AriZona Beverage Co

Jan 2023 - Jul 2023 (7 months)

• Develop and execute social media strategies that align with the company’s goals and objectives
• Creative copywriting across all marketing and eCommerce channels including email, paid media, web PDP descriptions, social media and more
• Collaborate with eCommerce and Operations teams to create compelling promotions and initiatives to meet monthly goals
• Work with external vendors, such as digital agencies and graphic designers, to create and maintain a strong online presence
• Stay up to date on industry developments and emerging technologies to continuously improve the company

Sales & Marketing Coordinator

ROK Financial

Aug 2021 - Dec 2022 (1 year 5 months)

• Designs and implements email marketing campaign strategies through Eloqua and SalesForce Integration
• Collaborates with other team members to research events, and execute promotion and coordination
• Recommends and develops new marketing strategies and initiatives to help improve the company’s presence
• Training and onboarding assistance to oversee incoming marketing and sales coordinators

Administrative Assistant

ROK Financial

Jan 2021 - Aug 2021 (8 months)

Paid and Organic Social Media Strategist

The EGC Group

Jan 2020 - Mar 2020 (3 months)

• Strategically plan and manage organic social media calendars
• Work with clients on paid social media campaign strategy and execution
• Recommend and develop new social media strategies
• Collect and monitor social media data to ensure goals are being met and develop more effective campaigns

Social Media/ Marketing Coordinator

Long Island Plastic Surgical Group PC

Sep 2018 - Jan 2020 (1 year 5 months)

• Develop creative and editorial content and calendars for different social media platforms
• Manage brand voice and consistency throughout all channels posts
• Research and work with influencers who have a following in our target demographic
• Report statistics monthly to show progress and areas of opportunity for growth
• Recommends and develops new marketing strategies and initiatives
• Daily community management and profile updates

Marketing Assistant

Long Island Plastic Surgical Group PC

Oct 2017 - Sep 2018 (1 year)

• Designing and creating digital and print marketing collateral
• Writing educational and editorial blog posts for various practice websites
• Planning and executing practice and med spa events throughout all locations
• Research potential exposure opportunity in surrounding communities
• Basic administrative duties such as filing, creating invoices, etc.

C

Public Relations Intern

CupidsPulsecom

May 2017 - Jul 2017 (3 months)

• Maintained calendars daily and scheduled appointments/ telephone conferences for CEO
• Created and managed paperwork and files to ensure organization, including confidential information
• Assisted in creating press releases, budgets, and program decks
• Created pitches to send out to media outlets
• Performed ongoing research for current campaigns and clients

Internship

The Walt Disney Company

Aug 2015 - Jan 2016 (6 months)

• Accepted into the Disney College Program through very competitive application process
• Interned at Walt Disney World in Orlando, Florida for The Walt Disney Company
• Went through training process to become a cast member for The Walt Disney Company
• Worked 40+ hours each week while continuing a full time education through Pace University
• Developed sales strategies and worked with management team

Administrative Assistant/ Dance Teacher

Elite Dance Studio

Sep 2009 - Dec 2015 (6 years 4 months)

- Manage paperwork and customer files to ensure organization
- Assist with promotional advertising and business growth
- Create and distributes calendars and schedules for our Fall and Spring classes
- Assist with planning of shows and day-of show execution
- Answer phone calls/ return calls to customers and assist in problem solving
- Responsible for health and safety of all students in the classroom
- Provide a fun and hard-working environment to ensure improvement

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Jennifer Trezza

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