Jennifer Talbot Marketing Automation + Business Systems | CRM Operations, Data

Marketing Automation Specialist

Lands End

Dec 2024 - Current (1 year 11 months)

Drives the design and execution of customer-centric marketing automation strategies that turn behavioral data into personalized, high-impact customer experiences.

Architects scalable lifecycle journeys within Salesforce Account Engagement, aligning automation, CRM data, and campaign analytics to deliver clear insights and measurable business outcomes.

Translates complex engagement data into actionable metrics that inform strategy, optimize performance, and strengthen alignment between Marketing and Sales.

Serves as a cross-functional partner and subject-matter expert, guiding teams toward efficient, data-driven execution and continuous improvement.

Sales Operations Market Information Specialist / Account Coordinator

The Alliance

Jul 2021 - Sep 2024 (3 years 3 months)

- Contributes to The Alliance’s efforts as a collective advocate for self-funded employers seeking greater control over healthcare costs and ensuring access to affordable, high-quality care.
- Collaborates with Business Development and Member Services teams to manage member onboarding, changes, and terminations; communicate annual price adjustments; coordinate patronage distribution; and oversee the Member Verification Project to maintain accurate system records.
- Lead company-wide training on Microsoft Dynamics Cloud CRM, delivering sessions for sales teams, customer service, and executive leadership.
- Provides individualized support for CRM troubleshooting, addressing data accuracy issues, and leveraging reporting and das

Marketing Automation Specialist

LGC Biosearch Technologies

Apr 2020 - Jul 2021 (1 year 4 months)

- Responsible for driving the performance and management of email and telemarketing tactics in order to educate and drive customers towards purchases.
- Administers, maintains and owns marketing systems such as the marketing automation platform (Pardot) and CRM (Salesforce.com).
- Uses best practices to create and document processes and email testing to enhance productivity, measure tactical success and ensure system/ global government compliance.
- Responsible for driving and maintaining data quality within Pardot and other platforms such as Tableau and

Guest Teacher

Madison Metropolitan School District

Dec 2019 - Dec 2024 (5 years 1 month)

- Worked with a variety of students from diverse backgrounds to ensure they were able to meet their educational goals and objectives.
- Easily adapted to multiple elementary and middle school environments in order to provide guided instruction as indicated by district teachers.
- Worked extensively with children that had behavioral challenges in order to educate and ensure their safety during their instructional day.
- Developed strong relationships with both school staff and students.

Sales Operations Analyst II

Thermo Fisher Scientific

Sep 2018 - Aug 2019 (1 year)

- Provides troubleshooting assistance with Salesforce.com in an administrator capacity for 300+ sales and manager representatives on a global level
- Creates extremely detailed forecast reporting on a weekly basis which is discussed with VP management weekly to ensure sales is able to meet target goals
- Analyses numerous types of data for the purpose of forecasting, commissions, and compliance using various data sources to merge together information that is relevant and actionable.
- Works as the primary liaison between the southeast Asian Region and upper management to ensure salesforce compliance and accurate forecasting data.

Marketing Coordinator / Analyst, Americas Marketing

Accuray

Jun 2015 - Sep 2018 (3 years 4 months)

• Reports on demand marketing analytics in Salesforce.com and Pardot to drive new customer acquisition as well as current customer retention
• Manages the integral company VIP Headquarters visit program. Provides project management support including, visit objective planning, campus readiness, agenda building and customer travel logistics.
• Owns the role of Reference Site visit coordinator. Works with Radiation Oncology departments and hospital Administrators to draft contacts, coordinate visits and promote Accuray products.
• Provides assistance in the registration, payment, coordination and logistics for company tradeshows and

Senior Analyst - Commercial Marketing Operations

TDS Telecom

Jul 2014 - May 2015 (11 months)

• Reports on demand marketing analytics on sales programs and initiatives in order to help drive customer revenue.
• Assists in the implementation and management of all data including, validation, augmentation, analytics and report creation for sales and leadership.
• Assists in the development and implementation of ongoing maintenance and CRM enhancements by helping to define processes, standards, testing and other data integrity improvements using best practices.
• Owns the process of lead distribution by evaluating and creating numerous types of leads timely. This includes verifying the validity of the data in multiple systems and making changes to records in the CRM to ensure data integrity.
• Owns the creation, ana

Coordinator - Commercial Marketing Operations

TDS Telecom

Jan 2013 - Jul 2014 (1 year 7 months)

• Reports on demand marketing analytics on sales programs and initiatives in order to help drive customer revenue.
• Assists in the implementation and management of all data including, validation, augmentation, analytics and report creation for sales and leadership.
• Owns the role of E-Rate Administrator; supported through maintenance, management and detailed data entry into the E-Rate database and customer communication for reimbursement purposes.
• Uploads prospects and customer records into company CRM while checking data for accuracy.
• Owns the creation, analysis and follow up for company Marketshare reporting.
• Assists in the maintenance of the TDS CRM system utilizing sound data management techniques to ens

Administrative Assistant - Information Technology

TDS Telecom

Oct 2007 - Jan 2013 (5 years 4 months)

• Supported a team of 150+ employees, including the CIO, 3 directors and 11 managers.
• Assisted in the preparation of records, statistics, and reports regarding operations, personnel changes, etc.
• Worked closely with the Vendor and Contract Management team to onboard, track and monitor 80+ contractors working within the IS department.
• Developed, implemented and managed a new system for vendor invoice approval, using multiple software systems to ensure invoices were properly coded, correctly routed and paid timely.
• Worked as a part of a team with other administrative staff, facilities, and upper management to coordinate a company-wide initiative to reorganize the floor plans of the building in order to reduce space

Jennifer Talbot

About

Detail

Timeline

Résumé

Jennifer Talbot

About

Detail

Behavioral traits