Jelliane San Pascual

Jelliane San Pascual

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Digital Marketing | Retention Marketing Specialist
Province of Rizal, Philippines

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Résumé


Jobs verified_user 0% verified
  • B
    Email Marketing Specialist
    Blue Fig
    Nov 2024 - Current (1 year 6 months)
  • R
    Retention Marketing Specialist
    Reinvent Media
    Dec 2023 - Mar 2025 (1 year 4 months)
    Delivered retention-focused email marketing services for four DTC and service-based brands under an agency partnership. Designed, tested, and managed full email flows, campaign rollouts, and retention strategies tailored to niche brand audiences (from motorsports to luxury fashion). Additionally, I actively utilized Shopify to create and manage product pages, build collection pages, and develop landing pages that aligned with email and SMS campaigns. I regularly leveraged Shopify’s backend to ensure product visibility and tracking for flows, ensuring that my campaigns were designed around real-time Shopify behavior and product updates. While my main focus was on retention through Klaviyo, Shopify served as a core tool in both strategy and e
  • J
    Digital Marketing Manager
    JLabs
    Mar 2023 - Apr 2025 (2 years 2 months)
    Managed and curated content for LinkedIn, ensuring consistent brand messaging and professional engagement. Recently worked on improving Facebook presence to enhance audience interaction, created compelling blog posts for the website to drive traffic and establish thought leadership, and assisted with Klaviyo email marketing campaigns to improve engagement metrics.
  • M
    Email Marketing Specialist
    Madgicx
    Jun 2022 - Dec 2023 (1 year 7 months)
    Designed and implemented SMS and email marketing strategies to improve key performance metrics across three brands. Managed campaign calendars, optimized email flows, and performed audience segmentation to enhance targeting. Conducted A/B testing to refine content and maximize engagement. Additionally, leveraged my knowledge of Shopify, as the DTC brands I supported were built on this platform. I regularly integrated Klaviyo with their Shopify stores to pull in product data, set up triggers based on customer activity (e.g., viewed product, started checkout), and optimize email flows like Abandoned Cart and Post-Purchase. My campaigns and automation strategies were heavily informed by Shopify behavior and performance data, ensuring that whil
  • B
    Virtual Assistant
    Beatsunlmtd
    Jul 2021 - Sep 2021 (3 months)
    Assisted the company with data or file organization, and handled social media analytics and content management.
  • C
    Email Marketing Coordinator
    Content How
    Mar 2021 - Mar 2023 (2 years 1 month)
    Developed and executed end-to-end email marketing campaigns, including planning, content creation, audience segmentation, A/B testing, and automation; collaborated with cross-functional teams to coordinate product launches, promotional events, and sales campaigns, ensuring cohesive messaging across all marketing channels.
  • S
    Social Media Marketing Manager
    ScriblrDigital
    Dec 2020 - Mar 2022 (1 year 4 months)
    Handled different social media accounts of the agency’s Australian clients. Specific responsibilities included the creation of content calendars, post copies and descriptions, email copies, and website blogs.
  • D
    Data Entry Specialist
    DANDELION INTERIORS INC
    Apr 2017 - Jun 2017 (3 months)
    Completed a project-based task that concerned the accurate and organized entry of the company’s products (Dandelion Interiors) efficiently.
Education verified_user 0% verified
  • University of the Philippines Diliman
    BS in Business Economics
    University of the Philippines Diliman
    Jan 2019 - Jan 2025 (6 years 1 month)