Jeffrey Zabe

I'm an email marketing and audience development professional with 20+ years of experience building and optimizing data-driven campaigns for B2B trade publications. Throughout my career, I've managed end-to-end email marketing programs — from strategy and segmentation to automation, A/B testing, and performance reporting. I've leveraged Marketo to build automated workflows, nurture sequences, and triggered campaigns that move audiences through the funnel and drive measurable engagement. Some highlights:• Managed a 900K+ subscriber database, improving data accuracy and segmentation for more targeted campaigns • Directed a $700K annual promotion budget, consistently delivering 20% cost savings while maintaining strong performance• Designed and executed multi-channel campaigns across email, direct mail, digital, and events for audited B2B publications• Partnered cross-functionally with sales, editorial, and event teams to align audience acquisition and retention strategies I thrive in fast-paced, data-driven environments where there's always an opportunity to test, learn, and improve. I'm at my best when I can combine analytical thinking with creative campaign strategy to grow and retain engaged audiences. Core skills: Marketo · Salesforce · Email Automation · A/B Testing · Lead Nurturing · Audience Segmentation · Campaign Analytics · CRM · Budget Management · B2B Marketing