Jeffrey Vernon Johnson

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Brand & Content Strategist

(FREELANCE)

Jun 2024 - Current (2 years 5 months)

• Develop editorial systems and messaging frameworks for diverse clients, ensuring consistency across web, social, email, and reports.
• Write and edit research-driven content tailored to audience needs, stakeholder priorities, and brand positioning.
• Utilize HTML skills to analyze code for proper link insertion and to identify formatting issues, ensuring seamless integration within content management systems (CMS) as part of the content strategy process.

Deputy Legal Editor

Forbes Advisor

May 2023 - Jun 2024 (1 year 2 months)

• Managed editorial team of 12–20 writers producing high-volume legal, personal finance, and policy content; led workflow improvements and optimized editorial processes.
• Partnered with SEO, product, and marketing teams to shape data-informed content strategy aligned with brand, traffic, and engagement goals.
• Edited research-based legal guides, articles, and explanatory pieces to ensure clarity, accuracy, and public accessibility.
• Utilized HTML skills to analyze code for proper link insertion and to identify formatting errors, ensuring seamless integration within the content management system (CMS) and enhancing the overall quality of published materials.

Senior Content Strategist

D50 Media

Jun 2022 - May 2023 (1 year)

As a Senior Content Strategist, I was responsible for developing and implementing comprehensive content strategies that aligned with business goals and enhanced audience engagement. I collaborated with cross-functional teams to ensure content quality and consistency across various platforms. Additionally, I analyzed HTML code to ensure that links were inserted correctly and to identify any formatting errors, which is an essential part of working within a Content Management System (CMS) relevant to this role. This attention to detail not only improved the user experience but also supported the overall effectiveness of our content initiatives.

Managing Editor

Quote.com

Jan 2020 - Jun 2022 (2 years 6 months)

• Directed brand voice and content strategy for insurance and legal verticals, establishing scalable editorial processes and internal documentation.
• Optimized underperforming legal content site by expanding expert writer network and producing targeted, relevant articles; within six months, site led portfolio in lead generation, accounting for about one-third of total leads.
• Collaborated closely with product and design teams to shape landing pages, SEO campaigns, and user-focused content aligned with growth objectives.
• Analyzed HTML code to ensure correct link insertion and identify formatting errors, enhancing the overall functionality of the content management system (CMS) and supporting the editorial process

Jeffrey Vernon Johnson

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Jeffrey Vernon Johnson

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