Jeffrey Fermin
About
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Award-Winning Marketer | Exited Founder (Officevibe) | Latino in Tech 🇩🇴 🇳🇮 | Current: Demand Gen at AllVoices
Florida, United States
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Résumé
Jobs
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Head of Demand GenerationAllvoicesJul 2024 - Current (2 years 4 months)Leading full-funnel demand generation for an AI-native employee relations platform, owning the systems, channels, and programs that drive pipeline.
• Scaled organic search from near zero to 24,000+ monthly sessions through a content and SEO infrastructure built from scratch
• Grew inbound MQLs 15x by redesigning the lead funnel and aligning content to buyer journey stages
• Manage six-figure paid media budget across Google, LinkedIn, and Meta, optimizing for pipeline contribution over vanity metrics
• Built and run a webinar program consistently drawing 250+ registrants per event, establishing AllVoices as a go-to voice for HR and ER leaders
• Oversee category expansion and market positioning efforts at the intersec- Marketing ManagerAllvoicesDec 2022 - Aug 2024 (1 year 9 months)Owned content, growth programs, and cross-functional marketing initiatives during a period of platform evolution and market repositioning.
• Developed and scaled content programs targeting HR leaders, people ops teams, and ER practitioners across the full funnel
• Launched and managed email nurture programs, increasing engagement and contributing to MQL growth
• Built editorial calendar and distribution systems across organic, social, and owned channels
• Partnered with sales and customer success to align messaging across the buyer lifecycle and improve lead-to-opportunity conversion
• Supported demand generation programs including paid campaigns, webinars, and virtual events - Search Engine Optimization ManagerAllvoicesFeb 2022 - Dec 2022 (11 months)Built AllVoices' organic search presence from the ground up, establishing the foundation for sustained long-term traffic growth.
• Conducted full technical and content SEO audit, identifying and prioritizing highest-impact opportunities across site architecture, on-page, and content gaps
• Developed keyword strategy and content architecture targeting HR, employee relations, and workplace culture search categories
• Implemented technical improvements including site speed, schema markup, and crawlability fixes that unlocked indexing at scale
• Established the organic infrastructure that drove traffic growth from near-zero to 24,000+ monthly sessions over the following two years - Managing DirectorNew TheoryJun 2019 - Jun 2022 (3 years 1 month)Founded and scaled a content and growth agency serving B2B technology, luxury, and ecommerce brands.
• Scaled to $20K MRR with 11 concurrent clients including Cartier, Pabst Blue Ribbon, and luxury retail and ecommerce brands
• Led a team of 3 across strategy, content, and creative production
• Developed and executed demand generation, SEO, and brand storytelling programs across tech, luxury, and consumer verticals
• Managed full client lifecycle from business development and scoping through delivery and retention
• Built agency operations from scratch including pricing, workflows, vendor relationships, and reporting infrastructure - Marketing DirectorButterflyaiJan 2018 - Feb 2019 (1 year 2 months)Led marketing for an AI-powered employee engagement platform, driving growth from early traction to a scaled revenue milestone.
• Contributed to ARR growth to $4M+ while landing marquee enterprise customers including Walmart
• Built and managed a marketing team of 8 across content, demand generation, and brand
• Developed GTM positioning and messaging that differentiated Butterfly.ai in a crowded employee engagement market
• Owned full-funnel marketing strategy spanning content, paid, events, and partner programs
• Drove enterprise pipeline through targeted account-based marketing and outbound content programs - Head of MarketingShortcutJan 2017 - Dec 2017 (1 year)Built the marketing function from the ground up for a project management SaaS platform serving engineering and product teams.
• Helped grow ARR from under $1M to $3M+ within role tenure
• Expanded enterprise client base 4x, adding marquee logos including Spotify
• Developed brand voice, messaging framework, and content strategy from scratch
• Owned demand generation programs across content, SEO, email, and paid channels
• Partnered closely with product and sales to align GTM strategy with product development milestones - Marketing LeadFuturestayJan 2016 - Jan 2017 (1 year 1 month)Had to start their marketing department from scratch
- Co-FounderWorkleapSep 2011 - Oct 2015 (4 years 2 months)Co-founded one of the first employee engagement SaaS platforms, building it from a early idea into a globally recognized product before acquisition by GSoft (now Workleap).
• Grew the platform to 3,000+ companies across 120 countries, establishing Officevibe as a category-defining product in employee engagement
• Led all marketing efforts from zero including brand, content, demand generation, SEO, and community building during the company's highest growth period
• Built content and inbound marketing programs that drove the majority of organic growth and product adoption
• Helped position Officevibe as a thought leader in HR tech at a time when the employee engagement category barely existed
• Won TechCrunch Disrupt
Education
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- Marketing/Marketing Management, GeneralThe Wharton SchoolSep 2011 - Sep 2012 (1 year 1 month)
- Bachelor's degree, Marketing/Marketing ManagementFlorida International UniversityJan 2009 - Jan 2011 (2 years 1 month)
- Bachelor's degree, PsychologyFlorida International UniversityJan 2009 - Jan 2011 (2 years 1 month)
- Associate's degree, PsychologyMiami Dade CollegeJan 2007 - Jan 2009 (2 years 1 month)