Jeannie Dougherty

HEAD OF DIGITAL MARKETING

Next Move Healthcare

Oct 2019 - Nov 2022 (3 years 2 months)

• Scaled site traffic from 170K to over 1M annually and increased MQLs by 15x by developing and managing full-funnel digital marketing strategies utilizing Google Ads and Facebook Ads for targeted acquisition and retention. • Saved $75K annually and increased lead volume 6x within 6 months by bringing SEM in-house and optimizing paid media campaigns on Google Ads with strong attention to detail. • Improved conversion rates and campaign ROI across landing pages by leading CRO audits, A/B tests, and QA processes, leveraging analytical problem-solving to quickly resolve tracking and funnel issues. • Established robust analytics and reporting frameworks for C-suite visibility by building and maintaining dashboards in GA4, Looker, and HubSpo

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Head of Digital Marketing

Jan 2018 - Dec 2020 (3 years)

• Scaled organic traffic from 170K to over 1M+ annual visits by integrating SEO with paid media initiatives, including Google Ads and Facebook Ads, as part of a comprehensive digital marketing strategy for national expansion. • Increased SEO-driven conversions from 14K to 36K per month by optimizing landing pages and implementing CRO best practices with attention to detail, in collaboration with content, development, and paid media teams. • Achieved first-page rankings for priority healthcare staffing keywords in a highly competitive vertical by developing targeted content strategies and collaborating on technical site improvements, leveraging strong problem-solving skills. • Strengthened domain authority and local SEO presence in tar

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FOUNDER & DIRECTOR OF MARKETING

DigiM Marketing

Nov 2017 - Current (8 years 8 months)

• Drove up to 5,300% growth in marketing qualified leads within 12 months by building, launching, and optimizing omnichannel digital marketing campaigns with a focus on Google Ads, Facebook Ads, and performance marketing for B2B and healthcare clients. • Improved conversion rates by 161% within 6 months by engineering and automating lead nurturing and reactivation flows, applying attention to detail in campaign tracking and landing page QA for SaaS and finance clients. • Enhanced campaign ROI and lead quality by designing and executing data-driven ABM and paid strategies, leveraging Google Ads and Facebook Ads, and applying problem-solving to optimize bids, budgets, and campaign structures for recruitment and healthtech clients. • Incre

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REGIONAL MARKETING MANAGER

Providence St. Joseph Health

Oct 2016 - Nov 2017 (1 year 2 months)

• Increased combined clinic web traffic by 20% within 6 months by directing a $500K digital marketing initiative to consolidate 9 regional websites and designing analytics dashboards in GA4 and Looker. • Drove regional patient growth and elevated brand presence by launching and managing paid media campaigns across Google Ads and Facebook Ads, optimizing campaign structure and budgets for maximum ROI. • Improved campaign performance and ensured accurate tracking of conversion events by demonstrating attention to detail in QAing landing pages and troubleshooting tracking issues, enabling data-driven campaign optimization and problem-solving across platforms. • Enhanced patient care awareness and increased clinic foot traffic by coordinati

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SENIOR ASSOCIATE, MARKETING & COMMUNICATIONS

Oct 2014 - Oct 2016 (2 years 1 month)

• Reduced annual marketing expenses by $150K and tripled audience engagement by leading the transition to in-house digital marketing, including Facebook Ads management and campaign optimization with a strong attention to detail in tracking and reporting. • Increased awareness of specialized healthcare services across five hospitals and four wellness centers by managing and optimizing Google Ads and Facebook Ads campaigns, applying data-driven problem-solving to boost ROI and campaign effectiveness. • Streamlined cross-department communication and improved operational efficiency by developing a system-wide intranet, applying digital marketing best practices and meticulous attention to detail to address user needs and information accuracy.

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WEB CONTENT MANAGER

Keas

Aug 2012 - Oct 2013 (1 year 3 months)

• Increased user retention within 6 months by optimizing content UX and personalized health messaging, leveraging Google Ads and Facebook Ads data to inform digital marketing strategies and campaign improvements. • Delivered health engagement tools to over 100,000 users in the first year by directing a 10-person team and aligning digital marketing efforts with business objectives, maintaining strong attention to detail in content execution. • Improved engagement metrics including session length and click-through rates by implementing A/B testing, analyzing user data, and applying a proactive problem-solving approach to optimize campaigns. • Ensured consistent brand voice and campaign accuracy across platforms by developing editorial sta

Jeannie Dougherty

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