Jose Daniel Romero

Jose Daniel Romero  new_releases

About

Detail

Content specialist
Bogotá, Colombia
Contact Jose regarding: 
Flexible work
id_card
Internships

Timeline

work
Job
school
Education
folder
Project

Résumé

Jobs verified_user 12% verified
  • Punch List Digital
    AI Content & SEO/GEO public Remote experience
    Punch List Digital
    Apr 2026 - Current (6 months)
    At Punch List Digital, I work across multiple U.S. brands, including BodyLase, home services companies, and 6+ additional brands, helping develop and refine high-quality content designed for both traditional SEO and Generative Engine Optimization (GEO).

    Lead content QA, editing, and humanization while maintaining each brand’s unique voice, tone, terminology, and content standards.
    Work closely with BodyLase, an aesthetic clinic brand, refining service pages, treatment content, blogs, and location-based content for SEO and GEO performance.
    Support content development for home services brands and 6+ additional U.S. companies, adapting content strategies to different industries, audiences, and brand guidelines.
    Use AI
  • Davivienda
    Content and marketing manager Api Market DaviPlata
    Davivienda
    Jun 2022 - Current (4 years 4 months)
    As the Content and Marketing Manager for Daviplata, I lead the strategic development of the positioning strategy for the Daviplata Developer Portal, crafting and implementing initiatives that enhance the platform's visibility and credibility within the industry. In my role as UI/UX Design Coordination Manager, I oversee the management of user interface and user experience design, ensuring seamless and engaging interactions that align with our brand's aesthetic and usability standards. Additionally, I spearhead comprehensive digital marketing campaigns, leveraging data-driven insights to strategize, execute, and optimize initiatives across various digital platforms, significantly contributing to increased brand reach and engagement. My respo
  • Accenture
    CMS and SEO specialist / BBVA México verified_user Verified experience
    Accenture
    May 2021 - Jun 2022 (1 year 2 months)
    More than 200 pages created and optimized in AEM with UX design and SEO parameters, increasing traffic by 20% more visits per month to the BBVA website. More than 3,000 bug fixes on BBVA's AEM site, resulting in improved Google and Amazon rankings. More than 30 articles written and optimized for the financial education section, improving conversion rates. More than 20 trainings to the different workstreams on seo management in the creation of content in the CMS AEM. Creation of reports, keywords research, opportunity reports, content claritys among others in order to obtain key insights for content generation.
  • Accenture
    Social media consultant / Kimberly Clark
    Accenture
    Jan 2021 - May 2021 (5 months)
    - As a Social Media Consultant for Kimberly Clark, I led the content strategy for the Huggies brand across Latin America and Central America, ensuring alignment with regional marketing goals.
    - Demonstrated mastery of Sprinklr as a technological tool for publishing organic posts and managing advertising campaigns on Instagram and Facebook, while also generating comprehensive social media listening reports to gauge audience engagement.
    - Developed and executed targeted advertising campaigns, leveraging insights to enhance brand visibility and consumer interaction.
    - Additionally, utilized client relationship management (CRM) tools, specifically integrating Salesforce with Sprinklr, to effectively manage communications acros
  • Accenture
    Senior Content Designer - Aetna international
    Accenture
    Aug 2020 - Jan 2021 (6 months)
    Over 150 pages created and optimized in AEM with UX design and SEO parameters, increasing the amount of conversions in approved apps for Aetna International.
    Over 800 bug fixes on the Aetna and CVS Health site in AEM, resulting in improved google rankings.
    More than 20 articles written and optimized in English.
    More than 10 trainings to the different workstreams on seo management in the creation of content in the CMS AEM.
    Creation of reports, keywords research, opportunity reports, content claritys among others in order to obtain key insights for content generation.
  • Avanxo
    Especialista en marketing digital
    Avanxo
    Jun 2017 - May 2018 (1 year)
    - Creator of advertising concepts and insights for commercial campaigns.
    - Campaigns for international events of strategic allies such as Google, Microsoft, Salesforce, AWS.
    - Responsible for digital content strategy, inbound, and outbound.
    - Creator of the digital strategy for the opening of new markets, Argentina, and Peru.
    - Graphic support for the different fronts of the company using Adobe Creative Suite.
    - Creator of journeys for buyer people in the strategy of Email Marketing.
    - Responsible for the creation of automated marketing flows in Pardot.
    - Improved the front end of the website, templates, modules, and filters in WordPress.
    - Promotion events through the creation of microsites, increasi
  • F
    Visual Communication Designer
    Fundacin Clnica Shaio
    Nov 2014 - May 2017 (2 years 7 months)
    - Creation of the content and visual communication strategy using Inbound Marketing methodology.
    - Creation of advertising concepts for all types of internal and external communications campaigns.
    - Design of graphic material using Adobe Creative Suite.
    - Migration of the.COM channel from HTML to CMS, Drupal.
    - Content management using CMS Drupal.
    - Improvement of the UX user experience through the creation of self-managed sections for the digital channel.
    - Professional image and photography management for the company.
    - Development of the social network strategy (Facebook, Twitter, Youtube) to increase brand positioni
  • i
    Advertising and Communication Analyst
    ie Grupo
    Sep 2012 - Nov 2014 (2 years 3 months)
    - Creation of the digital content and communication strategy using Inbound methodology.
    - Administration of the CMS content manager.
    - Generation of basic reports through Google Analytics.
    - Creation of advertising concepts for all types of digital campaigns.
    - Graphic support for the different fronts of the company using Adobe Creative Suite.
    - Promotion of events through the creation of microsites, increasing the CRO.
    - Creation of Journeys for email marketing strategy.
    - Development of social network strategy to increase market share.
    - Migration and unification of the COM channel from the CMS Joomla to Drupal.
Education verified_user 0% verified
  • ENEB Escuela de Negocios Europea de Barcelona
    Posgradro en Publicidad, Marketing y socialmedia, Marketing
    ENEB Escuela de Negocios Europea de Barcelona
    Jan 2017 - Dec 2017 (1 year)
    Skills: Adobe Photoshop
  • C
    Diplomado en Gerencia de Marca y producto, Marketing/Gestión de marketing, general
    Corporacin Universitaria UNITEC
    Jan 2012 - Dec 2012 (1 year)
  • C
    Profesional en Diseño Gráfico, Diseño y comunicación visual
    Corporacin Universitaria UNITEC
    Jan 2007 - Dec 2013 (7 years)
    Skills: Adobe Photoshop
Projects (professional or personal) verified_user 0% verified