Channel Coordinator on Betr Media Inc
Sep 2019 - Jun 2021 (1 year 10 months)
As a Channel Coordinator at Betr Media Inc, I applied strong conceptual knowledge of search engine and digital content frameworks aligned with local market needs, resulting in approximately a 50% increase in trust rates, marketing coverage, and sales performance. I acted as a spokesperson for customized, data-driven strategies supporting new project launches and YouTube channel initiatives across multiple brands and regions. Collaborating with a U.S.-based CMS partner (Fullscreen, Los Angeles), I managed, launched, and optimized new YouTube channels for major global brands, including Netflix Latin America, Mattel (Hot Wheels in Spanish and Portuguese), and NBCUniversal properties such as Telemundo. I led channel setup, content delivery, and