Jayce Broda Brand Director @ My Amazon Guy | Driving E-commerce Growth

Brand Director - Leading a team of 50+

My Amazon Guy

Apr 2024 - Current (2 years 3 months)

Record‑Setting Upsell Growth: I designed and rolled out a scalable upsell pipeline that delivered record levels of new revenue, with more than 60 % of sales recurring. My year‑to‑date upsell conversion rate of 62 % consistently exceeds that of peer directors. Effective Senior Leadership: I provided senior leadership and coaching that elevated high‑potential talent—guiding one senior brand manager to director‑ready status and another brand manager to promotion. The cohesive, well‑supported team I’ve built is reflected in low turnover. Omni‑Channel Growth Expertise (Amazon and beyond): I crafted and executed comprehensive growth strategies that moved brands from Amazon‑only sales to sustainable DTC models. By integrating Amazon organic and

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Sales Director

Fibre Tribe

Jan 2023 - Apr 2024 (1 year 4 months)

Specialized in Apparel Brands I focused on boosting ROAS for apparel brands seeking aggressive growth. I employed a process called Brand XPandr, which integrated unit economics with digital marketing strategy to generate results that ranked in the top 1–2% of our industry. Built and Managed an Amazon Account Management Team I developed SOPs, checklists, and best practices for consistently delivering sales results for our growing number of brands selling on Amazon. Strategic Planning & Forecasting I developed and implemented sales strategies and goals that kept the team laser-focused on outcomes. I created accurate revenue forecasts and established performance metrics across the entire sales cycle. Pipeline Management I oversaw every

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Sales Director

Blue Meta

Dec 2022 - Apr 2024 (1 year 5 months)

Full Service Agency I focused on boosting ROAS for apparel brands seeking aggressive growth. I employed a process called Brand XPandr, which integrated unit economics with digital marketing strategy to generate results that ranked in the top 1–2% of our industry. Built and Managed an Amazon Account Management Team I developed SOPs, checklists, and best practices for consistently delivering sales results for our growing number of brands selling on Amazon. Strategic Planning & Forecasting I developed and implemented sales strategies and goals that kept the team laser-focused on outcomes. I created accurate revenue forecasts and established performance metrics across the entire sales cycle. Pipeline Management I oversaw every stage of t

Managing Director

Seller Interactive

Sep 2018 - Dec 2022 (4 years 4 months)

Scaled an eCommerce marketing agency from launch to $7.2M in annual revenue within 3.5 years. Built and led a global distributed team, growing from 7 to 300 employees across multiple regions. Recruited, trained, and scaled the sales organization from 1 to 60 members, driving predictable growth. Designed and implemented a lead generation engine delivering 50+ qualified meetings weekly. Drove sales performance with 35% conversion rates on booked calls and 33–35% average individual close rates. Developed a scalable sales pipeline that maximized retention and revenue at every stage. Identified market pain points and competitive insights to create customized sales scripts, fueling demand and higher close rates. Trained and managed a 40-me

Ad Sales - Senior Producer

Android Authority

Nov 2013 - Sep 2018 (4 years 11 months)

- Oversee production of digital content that reaches over 6M viewers - Manage relationships with advertisers like Toyota, Netflix, GoDaddy, Domain.com, etc. - Create and produce ads that have kept our same sponsors happy for 5 years - Oversee video production for cross platform content - Analyzed and planned content strategy to grow the audience

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Host & Producer

XDA Developers

Mar 2013 - Sep 2013 (7 months)

- Produced content for a network of software developers and tech enthusiasts - Collaborated with industry leaders to feature their expertise to our audience via online video - Analyzed and planned content strategy to grow the audience

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Host & Producer

HowToBecometv

Apr 2010 - Jan 2012 (1 year 10 months)

- Produced content for a aspiring software developers - Collaborated with industry leaders to feature their expertise to our audience via online video - Analyzed and planned content strategy to grow the audience - Employed SEO and content marketing strategies to grow our audience

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Co-founder - Director

Wildfire Dance Theatre

Jan 1998 - Dec 2003 (6 years)

- Co-founded & directed educational theatre that addressed social issues like racism, drug abuse and gang violence - Planned and organized tours to Greece, Mexico, Ukraine, the U.S. and Canada - Designed curriculum program to accompany cast during school tours

Jayce Broda

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