Jayant Singh Rajput

As a Senior Data Analyst with a proven track record of transforming data into actionable insights, I've become the linchpin for data-driven decision-making across operations, finance, and marketing.

Key Achievements:
• Revolutionized reporting at Interactive Education Concepts Inc., implementing an end-to-end system that slashed processing time by 50% using Excel Pivot and Power BI
• Spearheaded the development of a comprehensive Google Ads Performance Dashboard, enabling strategic decision-making across multiple KPIs including ad group, keyword, and campaign performance
• Designed and maintained critical analytics dashboards for Website and Channel Type Traffic, Promo Code Utilization, and All Courses Analysis Funnel, driving weekly and monthly strategic decisions
• Expertly manage Google Analytics 4 implementation, continuously improving tracking through Google Tag Manager for various campaigns and pixel creation

My expertise spans:
• Advanced A/B testing, split testing, and multivariate testing for Conversion Rate Optimization (CRO)
• Time-series analysis for accurate forecasting and trend identification
• Proficiency in Google Analytics, Tag Manager, Big Query, and Looker Studio
• SQL (MySQL, PostgreSQL) for robust data manipulation and analysis
• Python (Pandas, NumPy, Matplotlib) for sophisticated data processing and visualization
• Tableau and Power BI for creating impactful, interactive dashboards

With a unique background that includes roles as an AI Financial Analyst and Credit Manager, I bring a holistic understanding of business operations to every analysis. This diverse experience allows me to bridge the gap between data technicalities and business objectives, translating complex findings into clear, actionable strategies.

Certified by Google as a Data Finance Analyst Professional and Data Analytics expert, and holding an IBM Data Science Architect certification, I combine theoretical knowledge with practical application to deliver results that matter.