Javier Salmón Senior Digital Data Specialist at Culqi

Senior Digital Data Specialist

Culqi

May 2023 - Current (3 years 2 months)

• Peruvian Fintech specializing in payment solutions, part of the Credicorp group, offering both digital and physical payment solutions. • Lead the new GA4 measurement plan through a new tagging plan in coordination with the web development department, defining new KPIs and objectives. Tools used: GA4, GTM, and data layers. • Lead the data-driven SEO strategy, both in terms of content and technical auditing. Implementation of an internal search engine to identify business opportunities. • Implementation of the new Dashboard with Looker Studio and GA4 for campaign tracking and performance, ensuring goal compliance. Data from telemarketing is also integrated into the same dashboard. • Development and implementation of the tagging plan to

Lead experience

IPG MEDIABRANDS

Jun 2020 - Dec 2022 (2 years 7 months)

• Mediabrands is the marketing and media solutions division of Interpublic Group. • Head of Experience: SEO, Analytics, E-commerce, and UX, with a team consisting of a web developer, an analytics programmer, two copywriters, and a designer. • Responsible for 5 accounts: La Positiva (insurance), Tucambista (financial app), Maccenter (retail), Volvo (heavy machinery), and SIU (education). • Provides supervision and direction for the development of landing pages for SIU's new website, through actions to improve UX and content SEO. • Creates A/B tests using automatic email funnels, with the primary KPI being the Open Rate and variations in email subject lines. • Holds weekly status meetings with clients: prepares reports in Looker Studio, provi

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Founder

Casas de Vacaciones

Jan 2020 - Jul 2022 (2 years 7 months)

• Marketplace for vacation home rentals for Peruvian families, located in the countryside and beach areas. • Implementation of A/B Tests through Google Optimize to improve the conversion rate of the booking engine by testing different variations in design and content. A 50-50 traffic split test was conducted to measure the results, with the conversion rate as the key performance indicator (KPI). • Monitoring of commercial goals, both in sales and costs, and tracking of paid campaigns. Budget development. • Obtaining and negotiating terms and conditions with over 50 owners of countryside and beach houses nationwide. • In charge of a team consisting of 7 people: designer, programmer, audiovisual producer, copywriter, digital channel sal

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Marketing coordinator

Peruhop

Apr 2018 - Mar 2020 (2 years)

• Peruvian-Irish tour bus company based on the Hop On Hop Off concept, which covers the entire southern route of Peru. In charge of a team of 10 people. • Design, create, and track the results of advertising campaigns. Conduct A/B tests based on text and image changes, with the key performance indicators (KPIs) being CTR (Click-Through Rate) and Conversion Rate. • Promote and manage OTAs (Online Travel Agencies): Expedia, Despegar, Get Your Guide, Viator, Civitatis, Turismoi, Airbnb Experiences, TripAdvisor. Responsible for managing and negotiating the company's participation in each of these channels, achieving monthly sales averaging $5,000. • Develop offline marketing strategies: engage with 5 private Peruvian universities in the fiel

Customer coach

Cloudbeds

Mar 2015 - Feb 2018 (3 years)

• American online software company for hotels, hostels, B&Bs, and vacation rentals. • Implement and train new customers and their teams in software acquisition. Respond to tickets with questions, inquiries, and issues daily using Zendesk. • Exceed the monthly goal of implemented accounts from 8 to more than 15 accounts per month. Achieving over 500 accounts implemented in Latin America and Spain over a span of 3 years. • Create a Knowledge Base in Spanish, using videos and frequently asked questions, reducing the average ticket response time by 25% for Spanish-speaking customers. • Collaborate with the entire customer coaching department to achieve a monthly satisfaction rate of 98% on the Zendesk platform (the primary customer support p

Javier Salmón

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Javier Salmón