Javier Lainfiesta
About
Detail
Growth marketing | Copywriting | Demand generation | Content marketing | outbound marketing | Startups
Guatemala Department, Guatemala
Résumé
Jobs
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- DGrowth ManagerDomus ApparelOct 2022 - Jan 2023 (4 months)- Prepared sales presentations for clients showing success and credibility of products. - Created and launched new online marketing strategies. - Orchestrated successful promotional strategies. - Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
- FMarketing and communications specialist (Freelance) public Remote experienceFrontside SoftwareApr 2022 - Jun 2022 (3 months)- Planned and executed promotional materials to drive brand consistency. - Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance. - Wrote engaging and successful marketing, advertising and website copy. - Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services. Demand generation for B2B clients. Creation of high value content for specialized audiences.
Growth Marketing Manager public Remote experienceWorkia SolutionsApr 2022 - Oct 2022 (7 months)- Researched industry and marketplace trends to develop marketing solutions and enhance business operations. - Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. - Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization. - Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality. Responsible for generating demand for Workia products and services. Design and execution of acquisition strategies through content marketing strategies and paid media.- Innovation Manager public Remote experienceThe CrunchSep 2021 - Apr 2022 (8 months)- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations. Evaluated existing operations and current market trends to identify necessary improvements and capitalize on changes.
- Growth Manager public Remote experienceThe CrunchApr 2021 - Oct 2021 (7 months)- Prepared and implemented strategic growth plans for clients based on company goals and expectations. - Investigated and integrated new strategies to expand business operations and grow customer base. - Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue. Collaborated with upper management to implement continuous improvements and exceed team goals.
- Ecommerce Marketing Manager public Remote experienceThe CrunchSep 2020 - Apr 2021 (8 months)- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns. - Developed insights on marketing campaigns to assess performance against goals. - Recruited and hired experienced contractors to complete projects on time and within budget requirements. Developed insights on marketing campaigns to assess performance against goals.
- Email Marketing Specialist (freelance) public Remote experienceHillflareJun 2020 - Nov 2020 (6 months)- Wrote engaging and successful marketing, advertising and website copy. - Identified appropriate marketing channels and target customers for campaigns. Digital marketer. Focuses on building email lists, creating emails, and nurturing leads through written communication
- Social Media ManagerWhat's On & HolmesNov 2019 - Apr 2020 (6 months)- Analyzed and reported social media and online marketing campaign results. - Planned and instituted social media marketing plan for clients in various industries. - Set clearly defined goals to drive customer retention, brand awareness and traffic. - Managed team to generate original content and moderate online community members. - Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram. I was in charge of a small team of content creators in this Ad agency. My duties included: meet with clients, tasking out different components of a campaign to the creative team and develop the strategy of a specific campaign and intricate client funnel to meet sales goals.
- Copy EditorEditorial VerazJan 2019 - Dec 2019 (1 year)- Produced clear, concise and accurate content to reflect tone and level of authority appropriate to content. I was responsible for creating and executing a growth strategy for this custom publishing agency. Supervise the content creation process, generate creative concepts, and support sales efforts.
- Content WriterPrensa LibreSep 2017 - Nov 2018 (1 year 3 months)- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content. - I generated between 450,000 and 500,000 unique visitors every month with my stories I worked as a journalist in the biggest news media outlet in Guatemala. I created content in all kinds of formats.
- News ReporterSoy502Feb 2016 - Sep 2017 (1 year 8 months)- Helped grow online readership by 20% through reliable reporting on relevant news and events impacting community. I created content for this local online newspaper. I was a member of the founding team as one of the creatives engines for covering news in an innovative way.
Education
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- MBA at UNIS Business School verified_user Verified experienceUNIS Business SchoolFeb 2017 - Nov 2018 (1 year 10 months)I studied a Master in Business Administration using the case method developed and used by Harvard Business School, called The Case Study Teaching Method.
- Bachelor's degree in communication and journalism at Universidad del IstmoUniversidad del IstmoFeb 2012 - Feb 2016 (4 years 1 month)I studied a Master in Business Administration using the case method developed and used by Harvard Business School, called The Case Study Teaching Method.