Business Development Lead - B2B Partnerships & Growth
Jhalak Entertainments
Apr 2023 - Jul 2024 (1 year 4 months)
Owned end-to-end B2B partnership development across three industry verticals, closing deals worth £790K+ through outbound outreach, proposal structuring, and commercial negotiation. Managed CRM workflows, automated follow-ups, and reactivation campaigns, increasing repeat orders by 35% and improving engagement rates by 27%. Led commercial coordination for 12+ high-profile business events, aligning 5+ vendors per project and overseeing delivery across £830K in combined campaign budgets and 9,000+ generated leads.