I acquired Keith Roofing in April 2024 - a 70+ year San Jose institution serving residential and commercial clients across the Bay Area. The business was well run with a deep, loyal client base, but operated entirely on paper and in the owner's head. We brought it digital, built out SOPs, and expanded market share through structured marketing while protecting everything that made it trusted for seven decades.
Alongside roofing, I founded and run Peachtree Homes, a real estate investment company specializing in house flipping across the SF Bay Area and surrounding counties. Building Peachtree is where I developed my foundation in marketing, sales, and deal sourcing. There are skills I now bring directly to Keith Roofing and everything I build.
Before any of this, I spent 17 years as a critical care and flight nurse. Managing life-or-death decisions in chaotic environments will recalibrate what you consider a high-stakes business problem.
I'm a builder and deal-sourcer by nature, not an operator, which is why I'm currently hiring a Director of Operations at Keith Roofing, with a track to COO within 6–12 months. If that's you, I'd like to talk.
