Jason Geldenhuys

Marketing Planner & Analyst

HomeChoice

Sep 2024 - Current (2 years 1 month)

Manage marketing planning and reporting in the Showrooms portfolio.
Set key metric targets and implement plans to achieve sales and ad spend efficiency.
Focus on new name acquisition.
Accurately forecast and develop campaign sales plans.
Create budgets to meet financial objectives.
Monitor trends and adjust forecasts as needed.
Provide insightful reporting and analysis for weekly sales.
Prepare monthly management reports and marketing reviews.
Handle quarterly conceptual and ad hoc requests.
Analyze campaign trends and propose improvements.
Increase customer demand and basket size to meet intake targets.
Drive organic growth through innovation.
Engage and challenge business units t

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Data Analyst - Marketing

Ackermans

Feb 2024 - Jul 2024 (6 months)

Build Power BI reports and dashboards.
Extract data using Big Query from Google Cloud Platform.
Build Salesforce Marketing Cloud Intelligence dashboards.
Scope business requirements and create analytics use cases.
Develop a deep understanding of GCP data.
Present analysis findings clearly and concisely to internal clients.
Interpret functional data analytics to identify trends.
Support decision-making.
Gather analytics needs.
Deliver reports and dashboards on time.
Identify and implement improved reporting methods.
Collaborate with system managers and subject matter experts.
Align with company systems strategy.
Support the Data strategy with key deliverables.
Assist in in

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Lead Data Analyst - Marketing Analytics

WNS Global Services SA

Mar 2023 - Feb 2024 (1 year)

• Drive seamless delivery and conduct ad-hoc analysis for clients.
• Understand business outcomes and align them with solutions.
• Manage project delivery with local and off-shore teams.
• Scope business requirements and create analytics use cases.
• Engage in client conversations to address impacts on their business.
• Identify and provide suitable solutions for growth opportunities.
• Collaborate with internal and client teams effectively.
• Present analysis, insights, and findings with clarity.
• Demonstrate strong teamwork and skills.
• Manage client expectations and bridge communication gaps.
• Develop a deep understanding of client data and architecture.
• Lead compliant team proj

Marketing Performance Analyst

Mama Money

Oct 2022 - Dec 2022 (3 months)

• Proposed recommendations and guidance on the financial performance of marketing strategies. • Analysed commission structure and provide insights on agent and customer trends. • Provided insights on customer and revenue trends per corridor and assist with optimal pricing. • Reviewed data systems' performance recommend new technologies and upgrades. • Budgeted and forecasted financial, operational, and marketing activities. • Managed commercial and internal performance analysis to optimize metrics and gross margin.

Marketing Impact Analyst

Metropolitan

Jun 2019 - Sep 2022 (3 years 4 months)

• Utilized Swiss RE and Choices survey software data to report on Metropolitan Life's market share. • Automated financial and ROI metric reporting using Power BI. • Built and maintained QlikView models for financial analysis and reporting of claims data. • Acted as a liaison between BI and Finance departments and managed relationships with external marketing and research agencies • Undertook ADHOC finance project builds • Integrated financials from all departments to measure ROI and performance, including marketing department financials with campaign performance data • Developed a stop order value proposition and learning and development Power BI dashboard • Set up a reporting and analysis system for direct and digital marketing, including

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Marketing Analyst

AFB InAfrica

Apr 2018 - Jan 2019 (10 months)

• Managing marketing campaigns, data analysis and compiling post-campaign reports. • Designing data selection parameters to ensure campaigns are of interest to the target market. • Working with data team to enhance campaigns and maintain data integrity and validity. • People and relationship management and project delivery across 11 African countries. • Developed campaign insights for decision-making, customer acquisition and settlement strategies. • Automated direct marketing campaigns and reporting.

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Marketing Analyst

DirectAxis

Sep 2016 - Apr 2018 (1 year 8 months)

Marketing Analyst
• Analysed and interpreted customer data to inform direct marketing strategies. • Developed and executed direct marketing campaigns across multiple channels. • Conducted A/B tests to optimize campaign performance. • Collaborated with cross-functional teams to ensure alignment and effective campaign execution. • Monitored and reported on campaign metrics such as response rates, conversion rates, and ROI. • Identified new data sources and technologies to improve customer targeting and segmentation. • Maintained and updated customer databases, ensuring data accuracy and completeness. • Developed and presented reports to share insights and recommendations with key stakeholders. • Kept up to date with industry trends and b

Market Intelligence Analyst

Ipreo

Oct 2011 - Aug 2016 (4 years 11 months)

• Conducted research and analysis of global financial markets and trends. • Built and maintained datasets to generate forecasts and provide insights to clients. • Developed reports on industry trends and investment strategies to internal and external clients. • Monitored and analysed market events to identify potential impacts on financial markets. • Collaborated with cross-functional teams to create and promote products and services. • Established relationships in the financial industry to provide customized solutions. • Contributed to the development and improvement of products and services. • Skilled in identifying, researching, and sharing intelligence on investment decision makers. • Mentored new recruits and training international rec

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Jason Geldenhuys

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