Jaren Scott

Jaren Scott

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Marketing Leader in SaaS & Fintech
Mexico City, Mexico

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Jobs verified_user 0% verified
  • Okta
    Senior Marketing Campaigns Manager
    Okta
    Jul 2025 - Current (1 year)
  • Indeed
    Global Growth Lead
    Indeed
    Mar 2024 - Jan 2025 (11 months)
    • Led execution of global email campaigns, driving engagement and conversion and post-sales support across enterprise B2B audiences • Applied advanced segmentation and strategies to enhance campaign personalization, performance, and platform adoption • Directed cross-functional collaboration with Product Marketing, Content Marketing, and Data Science teams • Analyzed campaign metrics to optimize lead generation, reduce acquisition costs, and improve overall ROI • Managed vendors to ensure seamless execution of marketing initiatives, maintaining quality and timely delivery
  • Deloitte
    Marketing Consultant
    Deloitte
    Jan 2020 - Mar 2024 (4 years 3 months)
    Develop inbound lead generation and outbound sales technical marketing marketing infrastructure • Audit technical systems, architect and implement new tech stack to support 50+ funnels over 50 weeks • Refresh website for high-speed, scalability, responsiveness and data security protection enhancement • Build blog creation, email marketing, social media posting, and new product development/launch workflows • Lead creative development, including visual web design, sales and technical marketing/sales copy • Guide company-wide US-member firm SEO and paid marketing initiatives
  • Artivest
    Digital Marketing Manager
    Artivest
    Nov 2017 - Jan 2020 (2 years 3 months)
    Lead strategic eBusiness department driving all online marketing initiatives for FinTech firm • Create and implement digital marketing strategy, integrating digital client journey experience with Salesforce • Manage and execute successful email and digital marketing campaigns across various channels • Lead online initiative from execution through analysis for webinars, content management and interactive media • Drive integration with key internal groups including IT, Operations and Sales to support key business objectives • Collaborate with senior leadership to develop brand and ensure integration across organization
  • Cybersoft Technologies
    Marketing Strategist
    Cybersoft Technologies
    Jul 2015 - Nov 2017 (2 years 5 months)
    Build marketing department for expanding niche nutritional education SaaS company • Drive strategic planning, collect business intelligence and develop marketing channels • Collect and analyze customer insights to drive lifecycle management and retention marketing efforts • Develop CRM, website, social media channels, targeted email campaigns and automated marketing systems • Record, edit, host, and produce bi-weekly podcast featuring industry leaders and policy experts • Deliver thought leadership at trade shows, conferences and association speaking engagements
  • Trade Capital Finance
    Marketing and Sales Strategist
    Trade Capital Finance
    May 2013 - Jul 2015 (2 years 3 months)
    Architect marketing and operations infrastructure to fuel growth of small financial startup • Build and maintain marketing systems, technology and administrative infrastructure • Measure campaign effectiveness, pipeline contribution, and business performance • Improve processes and products to increase efficiency and effectiveness of delivering actionable insights • Construct comprehensive reports/dashboards based on web and marketing analytics • Analyze sales processes and systems and refine business practices accordingly
  • ENGLISHLIFE
    Marketing and Sales Specialist
    ENGLISHLIFE
    Jun 2011 - May 2013 (2 years)
    Manage marketing and sales for English-language consulting/education/marketing agency in Mexico • Execute outbound marketing, business development, lead nurturing and sales conversion activities • Manage monthly subscription accounts for Baker McKenzie, Mercedes-Benz, Nike, PWC, SEP Mexico, Toyota • Write, edit, and prepare pamphlets, brochures, posters, handouts, sales presentations, and course content • Hire, train and manage outside consultants serving academic, corporate, government and private organizations • Prepare and deliver speeches, investigate complaints, and resolve complex intercultural issues
  • Lockheed Martin
    Information Clearance and Communications Specialist
    Lockheed Martin
    May 2006 - Jun 2011 (5 years 2 months)
    Guide Department of Energy (DOE) political and public outreach objectives • Create content and direct responses for newspapers, web pages, and newsletters • Collect and analyze facts about newsworthy events by interview, investigation and observance • Schedule, coordinate, and participate in outreach efforts to engage mass media and community stakeholders • Manage website, intranet and social media using technology-based analytics to determine effectiveness • Develop, coordinate, and interpret results of surveys to end users of site emergency alerting systems
Education verified_user 0% verified
  • Universidad Autónoma de Guadalajara
    Undergraduate Exchange, Marketing/Spanish
    Universidad Autónoma de Guadalajara
  • University of Idaho
    B.S. Communication Studies, Magna Cum Laude; B.A. Spanish, Cum Laude
    University of Idaho
  • Gonzaga University
    M.A. Communication and Leadership Studies, Magna Cum Laude
    Gonzaga University
Projects (professional or personal) verified_user 0% verified
  • C
    Crosby Cafe Blog
    Jun 2012
    A blog showcasing the trendiest venue on the Gonzaga University campus during summer session.
  • S
    Swamper: A Cherry Tale
    Jun 2012
    A short and sweet exposé highlighting the life of a swamper during cherry harvest.
Publications verified_user 0% verified
  • Gonzaga University
    Etymology, Contemporary Usage, and Cultural Implications of the Word: GRINGO
    Gonzaga University
    May 2012