Jaquelinne Castro

Programatic Manager

TelevisaUnivision

Aug 2025 - Dec 2025 (5 months)

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Connected TV Manager

Publiespaña

Feb 2022 - Oct 2024 (2 years 9 months)

Experience in Connected TV (Addressable TV and OTT solutions), focusing on the commercial development of connected TV, product improvement, and providing support and training to both internal teams and media agencies and clients. Propose products and solutions to the Marketing Department based on client and market needs. Communicate the product strategy and support the Sales Department in commercial proposals. Analyze results and propose improvement actions. Conduct presentations to advertisers and media agencies. Achievements include active support in the growth of turnover by over 50% in the business line, expanding the customer base, and improving existing commercial products. Additionally, my experience in appointment management has equ

Digital Media Consultant

freelance

Oct 2017 - Mar 2020 (2 years 6 months)

Experience in business development, content distribution, website development, social media marketing and publisher marketplace development for mobile and video.  Planus SAPI de CV  Website development consulting.  Digital media consultancy.  Social Media Marketing course.  Importadora y Distribuidora Ucero  Digital media consultancy.  Social Media Marketing course.  Netsonic  Website development consulting.  Search for new Publishers.  Publisher categorization.  Content distribution (campaign/website).

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Publisher Account Manager

Teads TV

May 2016 - Jul 2017 (1 year 3 months)

Digital advertising executive with experience in business development, strategic partnerships, media buying, content distribution, inventory management and publisher marketplace development for mobile, video and programmatic channels.  Develop and grow Publisher network.  Build solid customer relationships and serve as point person for customer inquiries.  Train clients on the platform and encourage the adoption of new features.  Generation to tags for the integration of our formats.  Follow up integration processes.  Negotiate agreements with digital media to buy mobile and video inventory with cost-effectiveness, volume, reach, and qualified traffic.  Track, evaluate and analyze metrics to determine overall trends and strategy.  K

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Media Account Manager

Netsonic (Mediaset)

Aug 2015 - May 2016 (10 months)

As a Media Account Manager, I was responsible for the identification and catchment of major media outlets in LATAM and internationally for Spanish-speaking audiences. My role involved introducing our services, negotiating and closing agreements with publishers, and maintaining strong relationships with them. I followed up on technology integration processes and worked on the monetization of our partners' content through constant collaboration with their commercial managers. Additionally, I managed monthly reports and monitored billing, ensuring accuracy and efficiency. My knowledge in direct marketing campaigns and programmatic buying contributed to my success in this position. I achieved significant milestones, including the optimization o

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Logistics Coordinator

Google México

Aug 2013 - Jul 2015 (2 years)

Managing the Google Street View Car equipment inventory for effective information delivery to the Headquarters in Mountain View.  Control discs (information carrier) in the field and in the stockroom for Mexico.  Report Metrics for measuring transit times of Domestic Shipments in Mexico, Ecuador, Peru, and Bolivia.  Support Domestic Shipments in Mexico, Ecuador, Peru, Bolivia.  Inventory management of Street View (Mexico, Ecuador, Peru, Bolivia).  Control of warehouse (Mexico, Ecuador, Peru, Bolivia).  Responsible for the control of invoices for warehousing and courier services (Mexico, Ecuador, Peru, Bolivia). Achievements  Reduced costs by 30%.  Reached established goal of Domestic Shipments time.  Managed to successfully update

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Consultor SD y CRM

SAP (Advanced Consulting Solutions Seidor Crystalis)

Oct 2008 - Jul 2012 (3 years 10 months)

As a Consultor SD y CRM, I was able to meet established goals and strategies, adapting to new challenges with leadership, quality, and professionalism. As a SAP CRM and SD team member, I was involved in every step of the implementation process: - Information gathering and analysis. - Process design based on SAP. - Configuration and loading of master data. - Functional Training - Configuration Training - Go Live Achievements: "Go Live" on Held leader position in Quality Module "API's". Successful Implementations of SD: Users began to successfully use the system for daily operation. - Managed "Go Live" on time of SD. - Implemented CRM 7 for test in the company system. - Successfully closed the project. Additionally, I recognized the

Asistente de Mercadotecnia

Blue Solutions

Apr 2008 - Sep 2008 (6 months)

Jaquelinne Castro

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