Jannette Figueroa Maya

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Financial Content

MRKT360

Aug 2024 - Current (1 year 9 months)

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Content Writer

Central interactiva

Apr 2024 - Current (2 years 1 month)

LEAD OF CONTENT

GBM

Jul 2021 - Current (4 years 10 months)

• Editorial Schedule Managing and Planning (Ebooks, blog posting and webinars). • Content strategy for different business units through SEO (Title tags, Meta descriptions, Keywords, content structure) • Content strategy based on social media listening and customer service surveys. • Google analytics results analysis • Partnership content managing and follow up in order to strength link building • Managing content team activities • Matching the content SEO structure with compliance and legal policy • Generating content due to awareness, engagement and decision • Lead generation through content and newsletter subscriptions • Managing weekly newsletter • Copies edition and review • Concept creation for creative content • Content r

CONTENT MANAGER

GBM

Jul 2020 - Jul 2021 (1 year 1 month)

• Editorial Schedule Managing and Planning (Ebooks, and • Content strategy for different business units through SEO (Title tags, Meta descriptions, Keywords, content structure) • Google analytics results analysis • Generating content due to awareness, engagement and decision • Lead generation through content. • Managing weekly newsletter. • Mailing drafting. • Copywriting for ads, creative content, social media and websites. • Storytelling for creative content. • Managing third party agencies • Voice and tone. • Webinars and masterclasses scheduling and execution • Site Audit SEO • Keyword research. • Style correction. • Managing Content grid for Social Media. • Planning and managing finance specialized content

EDITOR JR & SEO

Homie

Mar 2019 - Apr 2020 (1 year 2 months)

• Writer on real estate, home, finance, entrepreneurship, news. • Writing articles for the company blog (Belong) and press releases. • Writing articles for Somos CDMX, Entrepreneur, El Empresario, Forbes. • Community Manager (attention to leads through Intercom and content publish). • Content Manager (research of topics for articles; management and scheduling content for social networks). • SEO project leader (title tags, meta descriptions, keywords). • Metrics reports (visits, time on page, organic traffic). • Copy for social networks, email, campaigns and construction of creative concepts. • Email Marketing (Mailchimp). • Writing copies for retargeting. *3 days full time and 2 home office days.

EDITOR

Homie

Nov 2018 - Mar 2019 (5 months)

• Editor on real estate, home, finance, entrepreneurship. Editor articles for the company blog (Belong) • Editor articles for Somos CDMX, Entrepreneur, 3 Days Remote work, 2 days face to face

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EDITOR AND SITE WEB ADMINISTRATOR

INFOGRÁFICO

Aug 2018 - Current (7 years 9 months)

• Copywriter on websites (psychology, logistics, environment) • Website manager (editing, html) • Copywriting for Social Networks and Email Marketing. • Publish content on Social Networks.

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OFFICE ASSISTANT

DICROMESA

Sep 2014 - Jan 2015 (5 months)

• Commercial relationship with clients • Buyer portfolio management.

SEO SPECIALIST | CONTENT & BRAND STRATEGIST | VIDEO & BRAND STRATEGIST

Dalai Group

• Copywriter for websites (fashion, entertainment, health, beauty) • SEO campaigns Off Page, Link building. • SEO On Page (Title Tags, Meta description, URL, page content update, keyword selection) • Community Manager • Weekly/monthly reports for Social Media metrics and website visits • Optimize websites according Site audit. • Management of SEO and analytical tools (Ahrefs, MOZ, SemRush, Raven Tools, Keyword Tool, Ubersuggest, Google Adwords, Google Analytics)

Jannette Figueroa Maya

About

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