Janani M

Associate Category

Meesho

May 2024 - Current (2 years 3 months)

Managed categories worth INR 50 Cr+, achieving YOY growth of 47%.Onboarded 200+ high-performing sellers, optimizing selection depth and product diversity.Onboarded 120+ new sellers, focusing on tier-2 and tier-3 cities to increase assortment depth and regional relevance.Drove seller enablement through performance reviews and pricing workshops, increasing seller NPS by 24%.Spearheaded category-specific campaigns like “National dog day” and “National Animal Day”, contributing to Rs. 6 Cr in incremental revenue.Conducted detailed post-campaign analysis and weekly business reviews to drive continuous improvement and strategic pivots.Led Flash Sale campaigns across key sub-categories (pet grooming, treats, accessories), resulting in a 2.8x GMV s

I

Assistant Category Manager

INDIA MART

Dec 2021 - May 2023 (1 year 6 months)

Exposed myself in supporting clients from various countries including UK, US, and AustraliaProvided high level solution design based on client request of enhancement.

Strategy Intern

Expertrons

Apr 2021 - Jun 2021 (3 months)

Conducted research on Yoga-Market in India and its key target consumer behaviorEvaluated the market opportunity and formulated a campaign strategy to improve community marketingImplemented staging modules to validate the campaign results and evaluate consumer behavior using dataEvaluated the market reach of the product and analyze the existing pitfalls in the product launchCreated a classification modeling to evaluate the key risk and the necessary changes required in the product

Trainee

CTS

Jan 2020 - Jul 2020 (7 months)

Improved operational efficiency through designing the action plan to increase the hiring target from 200 to 800Built talent pipeline of 2500 top candidates through extensive analysis of the candidate poolDevised an enhanced onboarding and orientation process and successfully created 100% virtual onboarding

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