James Lawrence Miller

James Lawrence Miller

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Business Development-Tech, Amazon
New York, United States

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Starting at USD350k/year
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Résumé


Jobs verified_user 0% verified
  • Amazon
    Head of Business Development – Media + Entertainment, Amazon Creators
    Amazon
    Jan 2022 - Jan 2024 (2 years 1 month)
    • Led a 12-member technical business development team responsible for driving $10B+ in affiliate revenue with 60+ media companies, including Comcast and Hearst • Consistently surpassed annual revenue goals, including exceeding targets by over $100M (more than 10%) in 2022 and 2023 • Spearheaded the development of Lightning Squared, an award-winning GenAI solution that generates real-time commerce content at scale using AWS's Titan model and Amazon's retail API. Partnered with Hearst and Dotdash Meredith to pilot this solution, which has the potential to generate >$750MM in incremental revenue. • Innovated first AWS Marketing Sandbox + affiliate partnership acquiring over 5,000 new Amazon Music subscribers • Developed and pitched a $
  • Amazon
    Principal – Business Development-Tech, Innovative Partnerships + Global, Amazon
    Amazon
    Jan 2019 - Jan 2022 (3 years 1 month)
    • Conceived, pitched, closed and renewed the first broadcast partnership with the Today Show, generating over $100MM in revenue in 2021. This innovative partnership included the pioneering use of on-screen QR codes accelerating path to purchase • Pioneered social media app API integration with Pinterest's Idea Pins in Q4-21, improving CX for customers and creators • Spearheaded affiliate social commerce negotiations with TikTok, Meta and Snap; presented recommendations to Andy Jassy's S-team (executive leadership group) and established foundation for Meta in-app shopping feature launched November '23 • Built first One-Amazon gaming strategy with 100 Roblox developers in partnership with AWS and Amazon Merch on Demand • Launched talk sh
  • WebMD
    Vice President – Business Development
    WebMD
    Jan 2017 - Jan 2019 (2 years 1 month)
  • WebMD
    Executive Director – Business Development
    WebMD
    Jan 2013 - Jan 2017 (4 years 1 month)
  • WebMD
    Senior Director – Business Development
    WebMD
    Jan 2012 - Jan 2013 (1 year 1 month)
  • WebMD
    Director – Strategic Development
    WebMD
    Jan 2011 - Jan 2012 (1 year 1 month)
  • WebMD
    Associate Director – Strategic Development
    WebMD
    Jan 2008 - Jan 2011 (3 years 1 month)
    • Built and led a $100MM performance partnership business, guaranteeing ROI for advertisers (e.g., Neutrogena, Aveeno), while leading a 20-member team that leveraged sales data and third-party market research to drive sales strategy and close deals • Grew performance advertising business by 500% over 4 years (2018 vs. 2014), exceeded quota by >20% every year • Managed consumer insights group responsible for market research supporting ~$250MM in sales • Guided WebMD's international JV with Boots UK Pharmacy (boots.webmd.com) as general manager reporting directly to CEO ◦ P&L responsibility: Drove site to first profit in its 4-year history
  • Hearst
    Consumer Marketing Manager – Strategic Planning
    Hearst
    Jan 2007 - Jan 2008 (1 year 1 month)
    • Held full financial and budgeting responsibility for consumer marketing efforts of Country Living, House Beautiful and Town & Country, generating $33MM in revenue with combined sales of 3M copies per month • Managed House Beautiful's change in guaranteed readership, dimensions and cover price in Q4-07 leading to 11% increase in advertising pages in H1-08 • Optimized profitability by analyzing lifetime subscriber value, acquisition cost, guaranteed readership, frequency, offer price and term sensitivity
  • Hearst
    Consumer Marketing Manager - Retention, Billing & Gifts
    Hearst
    Jan 2005 - Jan 2006 (1 year 1 month)
    • Managed team responsible for direct mail campaigns focused on customer retention, billing and annual Christmas gift campaigns for Country Living, House Beautiful and Veranda • Created winning direct mail retention package, subsequently adopted by all Hearst brands, targeting poorly performing customer segments, increasing response by 100%
  • Hearst
    Advertising Sales Account Manager
    Hearst
    Jan 2002 - Jan 2003 (1 year 1 month)
    • Managed New England Territory and New York based technology and media accounts • Broke new business from key accounts including AT&T, Gillette, Footlocker & Verizon
  • Hearst
    Business Manager
    Hearst
    Jan 2001 - Jan 2002 (1 year 1 month)
    2004) • Managed $250+MM budget and monthly financial estimates for editorial, advertising and promotion departments, leading Cosmopolitan to one of its most profitable years ever • Set pricing strategy for advertising pages and advised sales team on negotiations with major advertisers (J&J, P&G, L'Oréal
  • Hearst
    Business Manager
    Hearst
    Jan 1999 - Jan 2002 (3 years 1 month)
    • Led financial planning and analysis, leading magazine to profitability within three years of launch • Assisted in development and launch of cosmogirl.com
  • University of Pennsylvania
    Secondary School Committee Volunteer
    University of Pennsylvania
    Jan 1998 - Current (28 years 9 months)
  • Hearst
    Financial Analyst
    Hearst
    Jan 1997 - Jan 1999 (2 years 1 month)
    • Supported team responsible for evaluating and launching new magazines including: O The Oprah Magazine, CosmoGIRL!, Healthy Living and Mr. Food's Easy Cooking
Education verified_user 0% verified
  • The Wharton School
    Bachelor of Science
    The Wharton School
    Sep 1993 - May 1997 (3 years 9 months)