James C. Cabral

James C. Cabral

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Executive Leader | COO • CRO | Built Revenue Engines & Operations Across SaaS, Data & Vertical Software | PE & Strategic Exits
Sarasota, Florida, United States
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Résumé

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  • springbig
    Chief Operating Officer
    springbig
    Apr 2025 - Current (1 year 4 months)
    As COO, was responsible leading ~$23M publicly traded AI powered marketing automation and omni-channel CRM SaaS platform serving regulated retail and ecommerce verticals. - Transformed go-to-market functions using AI driven systems paired with human expertise - Increased new business sales and NRR in 2025 resulting in three consecutive quarters of growth - Delivered positive Adjusted EBITDA Q2-Q4 2025 and positive Adjusted EBITDA in Q1 2026 - Drove operational discipline that reduced operating expenses ~21% year-over-year
  • Warehouse Exchange
    Chief Operating Officer
    Warehouse Exchange
    Jul 2024 - Apr 2025 (10 months)
  • Stratega Market Research
    GTM Advisor
    Stratega Market Research
    Sep 2022 - Jun 2024 (1 year 10 months)
    Served as GTM advisor to the CEO of a leading market-research company in Eastern Europe, shaping growth strategy and operational plans to drive expansion and enhance enterprise value.
  • Warehouse Exchange
    Chief Revenue Officer
    Warehouse Exchange
    Mar 2021 - Jul 2024 (3 years 5 months)
    Warehouse Exchange (WEx) is an asset light, AI powered marketplace that helps owners and leaseholders of commercial real estate assets monetize unused space by sourcing tenants seeking on-demand flexible warehouse space. - 200% growth in sales in less than a year and half - Refined messaging and value proposition to align with the market - Created a GTM model that aligns the product, marketing, and sales for acquisition, onboarding and retention - Awarded 2024 inc. 5000
  • Sunrise Systems
    Advisor Sales and Marketing
    Sunrise Systems
    Nov 2019 - Jul 2020 (9 months)
    As an advisor to the business, I assisted and guided through the transformation of an LED display manufacturing company into a leader in the ITS industry.
  • Gordian
    General Manager at Gordian (Acquired By Fortive)
    Gordian
    May 2017 - Nov 2019 (2 years 7 months)
    As a member of the executive team, I was responsible for leading the RS Means business unit, the leader in cost estimating data serving the AEC market and ensuring Gordian’s product offerings and go-to-market strategy aligned with the requirements and expectations of the market segment. Gordian was acquired by Fortive in August 2018 and was recognized by Mergers & Acquisitions as the 2018 Middle Market deal of the year.
  • Aberdeen Strategy Research
    Chief Sales Officer (Acq. By Spiceworks)
    Aberdeen Strategy Research
    Jul 2015 - May 2017 (1 year 11 months)
    Following the acquisition of Aberdeen by an investment group led by Halyard Capital, I was responsible for the sales and support organization, as the business transformed from a data and marketing services business into a SaaS based marketing enablement solution provider. Aberdeen is a leading provider of intent based marketing intelligence and data analytics.
  • itslearning AS
    Vice President of Sales and Marketing (Acq. Sanoma Group)
    itslearning AS
    Jan 2015
    As Vice President of sales and marketing, I was responsible for leading the growth and management of all elements of the GTM strategy and execution in North America for a leading international learning management software provider.
  • Avention
    Vice President of Sales, North America (Acq. By Dun & Bradstreet)
    Avention
    Apr 2008 - Oct 2014 (6 years 7 months)
    Responsible for new business and account management for the North American sales organization, which includes inside SMB, enterprise/field and indirect sales channels. Successfully led the NA sales from a declining business in 2008 to consecutively growing the business each year thereafter and consistently overachieving against plan, ultimately selling the business to GTCR and Cannondale Investments.
  • T
    Vice President & General Manager
    TrueAdvantage Inc Acquired by Inside View
    Oct 2000 - Oct 2007 (7 years 1 month)
    As a member of the Founding team at TrueAdvantage, a pioneer in sales intelligence. Built and scaled the first sales team to total head-count of more than 40 sales reps and grew revenue from zero to a multi-million dollar run-rate in less than 18 months. A member of the executive leadership team and participated in securing multiple rounds of funding from leading PE and VC firms (Wasserstein, Baird, Atlas, Longworth, LongRiver).
Education verified_user 0% verified
  • Bryant University
    Bryant University
    Bryant University
Awards verified_user 0% verified
  • M
    Middlemarket Deal of the Year
    Mergers Acquisitions
    Fortive Corp.’s $775 million acquisition of Gordian, a privately-held provider of construction cost data, software and services, from Warburg Pincus LLC, was a transformative deal for Fortive (NYSE: FTV) and for the construction industry as a whole, earning the company Mergers & Acquisitions' 2018 M&A Mid-Market Award for Deal of the Year. Gordian provides construction cost data and software that enables owners and operators to manage the entire construction continuum, from design and build, to manage and operate.
  • S
    50 Best Companies to Sell for
    SellingPower
    Number 10 on SellingPower's top 50 list of Best Companies to Sell for. The criteria is based on extensive, expanded questionnaire was sent to executives in sales, training, and human resources to uncover key data that would be important to prospective employees as they look for a new sales role or enter the sales profession. This year, we focused on three broad areas while examining the data: customer growth and retention; hiring, compensation, sales training, and enablement; and company recognition and reputation.
  • S
    Sales 2.0 Speaking Engaging and Influencing the B2B Customer
    Sales
    The Sales & Marketing 2.0 Conference showcases insights and SaaS technologies that help B2B sales and marketing leaders exceed revenue goals, with a specific focus on collaboration between sales and marketing. This event is produced by Sales Dot Two Inc. and is ideal for CEOs, VPs of Sales/Marketing/Sales Operations, Directors of Sales/Marketing/Sales Operations/Demand Generation, or other executive-level positions in sales and marketing. Visit www.sales20conf.com to find upcoming events
  • S
    50 Best Companies to Sell for
    SellingPower
    Number 12 on the SellingPower's list of top 50 Companies to Sell for. This year, we focused on three broad areas while examining the data: customer growth and retention; hiring, compensation, sales training, and enablement; and company recognition and reputation. (See ratings chart below).