Jake Vallante

MARKETING DIRECTOR

Compass Group

Oct 2022 - Sep 2024 (2 years)

+ Served as Marketing Director for 5 different brands. + Spearheaded a complete rebrand for Strategic Dining Services resulting in an increase in evaluation from $1 million to $20 million within 14 months. + Collaborated with sales leadership to design and implement a comprehensive account based marketing program, resulting in a 50% increase in qualified leads from high-value, targeted accounts within the first six months of launch. + Drove marketing and sales alignment through a proactive approach, providing weekly 1-on-1 support to the sales team and championing the integration of AI to deliver highly personalized prospect communications to help them overcome specific pipeline challenges. + Revamped the marketing department's project mana

US MARKETING DIRECTOR

Nedap

Dec 2020 - Sep 2022 (1 year 10 months)

+ Generated leads for strategic enterprise accounts through Account-Based Marketing (ABM) initiatives, accelerating pipeline velocity and improving MQL-to-SQL conversion rates 50%. + Partnered with sales to accelerate pipeline deal velocity by developing bespoke client presentations, tailored RFP responses, and high-impact video assets—increasing conversion rates and shortening sales cycles. + Spearheaded planning and execution of national marketing events, overseeing logistics, budget, content/ activation strategy, and post-event lead capture; consistently exceeding event ROI benchmarks. + Created a wide variety of marketing content including eBooks, blogs, infographics, and slide decks.

MARKETING & DESIGN MANAGER

ToolsGroup

Sep 2017 - Nov 2020 (3 years 3 months)

+ Designed digital ads, animations, slide decks, print collateral, apparel, trade booths, websites, and more. + Managed global SEO, Google Ad/Linkedin Ad accounts across multiple languages with a budget of $75,000. + Supported management, organization, and marketing for US and overseas events. + Planned and implemented frequent direct mail campaigns through every phase of execution. + Singlehandedly wrote, designed, coded, scheduled, and analyzed dozens of verticalized emails each month. + Supported ABM initiative and backed up sales team with anything they need to drive profit. + Managed teams of global design contractors.

MARKETING COORDINATOR

Harvard Medical School

May 2016 - Aug 2017 (1 year 4 months)

+ Designed print and digital content for the Office of Global Education. + Facilitated outbound and inbound marketing to increase course applications. + Audited and redesigned HMS website for usability and SEO. + Wrote and proofread copy for marketing materials and built Hubspot microsites. + Increased Adwords interactions for targeted programs by over 600% in the first 2 weeks + Worked directly with the Senior Associate Dean to craft and implement marketing tactics.

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MARKETING, SEO, & SALES SPECIALIST

MEDIA RESULTS

Jan 2015 - Jan 2016 (1 year 1 month)

+ Achieved Google Adwords certification and Hubspot certification. + Effectively utilized SEO tactics to improve sales for multi-million dollar companies. + Wrote content articles, landing pages, and blog posts to raise awareness for services. + Wrote and proofread copy for high profile clients. + Creative content was featured on the front page of DealerMarketing.com as well as in their physical magazine.

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MARKETING DESIGNER & DIVERSITY ADVOCATE

WENTWORTH INTERCULTURAL CENTER

Jan 2012 - Jan 2014 (2 years 1 month)

+ Promoted diversity, inclusiveness, and multiculturalism at WIT by organizing and marketing a wide variety of events and services year round.

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MARKETING, COMMUNICATION, & DESIGN INTERN

TERADIODE

Jun 2014 - Jan 2015 (8 months)

+ Worked directly with CEO to audit/redesign website to better portray company strengths. + Created SharePoint customer service portal based on customer input. + Wrote, formatted, and designed customer support documentation in Adobe FrameMaker. + Photographed laser systems and utilized CAD with Keyshot to create accurate renderings.

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MARKETING ASSISTANT

AMERICAN COUNCIL FOR INTERNATIONAL STUDIES

Jan 2006 - Jan 2008 (2 years 1 month)

+ Wrote descriptions of travel destinations, researched destinations, filed, organized pictures, edited pictures with Adobe Photoshop, and voice acted in promotional ads. + Utilized internal database to update data files, and confirm travel insurance policy information.

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