Jairo Andrés Sierra Mora

Jairo Andrés Sierra Mora

About

Detail

Digital Marketing / University Lecturer / Performance Marketing
Bogota D.C., Colombia

Contact Jairo regarding: 
work
Full-time jobs
Starting at USD70k/year

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Very
    Demand Generation Manager
    Very
    Feb 2023 - Current (3 years 5 months)
    Very is a fully-distributed IoT engineering firm, partnering with our clients to build systems for smart manufacturing, smart energy & utilities, consumer electronics, and connected wellness. Learn more at verytechnology.com As Demand Generation Manager I develop and build scaled, cross-channel campaigns that deliver value over volume, cost-effective growth at the top of the funnel for companies seeking an IoT partner.
  • V
    Demand Generation Manager
    Very LLC
    Jan 2023 - Current (3 years 6 months)
    • As Demand Generation Manager I develop and build scaled, cross-channel campaigns that deliver value over volume, cost-effective growth at the top of the funnel for companies seeking an IoT partner.
  • Zoe Financial
    Performance Marketing Manager
    Zoe Financial
    Sep 2021 - Jan 2023 (1 year 5 months)
    - Develop and oversee overall performance marketing strategy. - Generate growth strategies and lead generation processes from a Marketing mindset. - Identify key partnerships and affiliates to negotiate strategic alliances that contribute to growth. - Partner with other teams to identify and prioritize experiments and tests to improve user acquisition.
  • Z
    Performance Marketing
    Zoe Financial Inc.
    Jan 2021 - Jan 2023 (2 years 1 month)
    • Defining and executing digital strategy in order to acquire new clients. • Growth & User Acquisition with Paid Media. • Making decisions related to A/B Testing, Digital Campaigns, Digital Planning & Affiliates.
  • Pontificia Universidad Javeriana
    Digital Marketing Lecturer
    Pontificia Universidad Javeriana
    Oct 2020 - Nov 2020 (2 months)
    Teacher of the Diploma in Digital Marketing and Online Advertising organized by Universidad Javeriana in partnership with FENALCO Santander.
  • Brand Media Digital Group
    Digital Product Manager
    Brand Media Digital Group
    Feb 2018 - Sep 2021 (3 years 8 months)
    Responsible of the lifecycle of digital projects and advertising campaigns. - Lead a team of 8 analysts and digital specialists responsible for all agency clients. - Digital Strategy, optimization and monitoring. - Project Management. - Clients: Constructora Bolívar, Universidad Javeriana, Universidad El Bosque, United Way Colombia, Marcali, Liftit, etc.
  • Brand Media Digital Group
    Digital Product Manager
    Brand Media Digital Group
    Jan 2018 - Jan 2021 (3 years 1 month)
    • Leading Ad Ops Team (Google Ads, Facebook, Programmatic). • Product Management: Lead the design and development activities for our main clients (Landing pages, Websites, CMS) • Strategic Management of the Digital Team, focused on performance marketing working with local brands like Constructora Bolívar, Universidad El Bosque, Marcali, Universidad Javeriana, and others.
  • U
    Digital Marketing Lecturer
    Universidad Externado de Colombia. Departamento de
    Feb 2017 - Current (9 years 5 months)
    Lecturer for the courses: - Marketing Fundamentals. - Digital Marketing. - Digital Experience.
  • U
    Digital Marketing Professor
    Universidad Externado de Colombia. Departamento de
    Jan 2017 - Current (9 years 6 months)
    • Teacher of the course "Marketing Fundamentals" and "Digital Marketing" for students of Business Administration.
  • Brand Media Digital Group
    Digital Marketing Specialist
    Brand Media Digital Group
    Mar 2016 - Feb 2018 (2 years)
    - Digital Strategy and Media Planning. - Setup and Optimization: Google Ads, Facebook Ads, Linkedin Ads, Programmatic. - Leading communications with partners, agencies and clients.
  • Brand Media Digital Group
    Digital Marketing Specialist
    Brand Media Digital Group
    Jan 2016 - Jan 2018 (2 years 1 month)
    • Planning, setup and optimization of digital campaigns. (Google, Facebook, Adroll) • Account executive for some key accounts.
  • Omnicom Media Group
    Latam Account Analyst
    Omnicom Media Group
    Oct 2015 - Dec 2015 (3 months)
    - Reporting digital campaigns for regional accounts (Intel and SAP). - Monitoring budget and optimizations for the different media plans. - Relationship with regional customers, media and agencies during the campaign lifecycle.
  • B
    Co-founder
    BANGOO S.A.S.
    Jun 2012 - Jan 2015 (2 years 8 months)
    • Managing key accounts. • Project Management for new products (AR, Mobile and Web design).
  • B
    Marketing & New Business Initiatives
    Bangoo
    Jun 2012 - Sep 2015 (3 years 4 months)
    • Co-founder. • Project Management (Web design, Augmented Reality and Web Apps) • Manage key accounts. - Speaker at "6ª Jornada de Jóvenes Emprendedores de la UNL y 2ª Latinoamericana." Esperanza, Santa Fe, Argentina. 2011. - Exhibitor at "Campus Party Colombia 2012", Corferias, Bogotá. 2012.
  • O
    Latam Account Analyst
    OMD LATAM
    • Setup and reporting of digital campaigns for Latam clients (Intel and SAP).
Education verified_user 0% verified
  • MIT Professional Education
    Digital Transformation: From AI and IoT to Cloud, Blockchain, and Cybersecurity
    MIT Professional Education
    Mar 2024
  • M
    Professional Certificate Program in Digital Transformation
    MITx Online.
    Oct 2023 - Current (2 years 9 months)
  • IPAG Business School
    Luxury Brand Management
    IPAG Business School
    Jul 2015
  • IPAG Business School
    Summer Course: "Luxury Brand Management".
    IPAG Business School
    Jul 2015
  • U
    Master's degree, Marketing
    Universidad Externado de Colombia. Departamento de
    Sep 2013 - May 2015 (1 year 9 months)
  • U
    Master Degree
    Universidad Externado de Colombia. Departamento de
    Sep 2013 - Nov 2015 (2 years 3 months)
  • U
    Bachelor in Business Management
    UNIVERSIDAD DE LA SABANA-CHÍA
    Jul 2008 - Nov 2012 (4 years 5 months)
  • Universidad de la Sabana
    Bachelor of Business Administration (BBA, Entrepreneurship
    Universidad de la Sabana
    Jul 2008 - Nov 2012 (4 years 5 months)