Jairo Andrés Pabón Zuluaga Director Comercial - Latam & Americas en appinIT con

Team Leader Lata,

Axioma B2B Marketing

Jan 2025 - Current (1 year 6 months)

estrategia

A

Sales Director

Appinit SAS.

Oct 2023 - Current (2 years 9 months)

• Develop strategic local and international partnerships to expand the company's presence and drive continuous growth for new and existing clients. This function is crucial for long-term growth and market penetration - Identify, generate, and close new business opportunities with potential clients. This is essential for revenue generation and business expansion in Cloud Computing- Design and execute strategies to expand the customer portfolio and strengthen loyalty, improving the sales cycle and acquisition of new prospects in AWS services. This function is critical for customer retention and acquisition, which are key drivers of business growth.

I

Business Development and Implementation Consultant

Invoway Latam.

Dec 2022 - Oct 2023 (11 months)

• Implemented a customer loyalty strategy that reduced contract cancellation rates by 15%, improving the profitability of existing accounts and ensuring a steady stream of recurring revenue - Gained deep understanding of Latin American clients' business and technical needs, providing IT solutions that optimize their financial processes and ensure compliance with local regulations - Provided technical and commercial pre-sales, sales, and post-sales support, offering customized solutions that increase customer efficiency and competitiveness within their respective industries. Led contributing

S

Key Account Manager

Seres Colombia (Docaposte Group).

Apr 2022 - Dec 2022 (9 months)

• Ensure the commercial development of a portfolio of technological solutions for B2B clients through continuous lead generation and prospecting strategies, identifying and qualifying new business opportunities, and positioning the brand by discovering solutions tailored to customer needs - Conduct negotiations with B2B clients and close commercial agreements and partnerships, aimed at increasing productivity and sales performance above the assigned sales budget - Identify and analyze clients' technological needs through consultative selling, creating customized solutions that meet those needs, guaranteeing the quality of both the software and after-sales service.

C

Sales and Marketing Manager

Computec SAS (En liquidación).

Jan 2022 - Apr 2022 (4 months)

growth and exceeding monthly recurring revenue targets of COP $150 million - Successfully renewed the three-year contract with Tigo Une, maintaining a strong partnership - Grew the customer portfolio by 30%, securing strategic partnerships with high-profile clients like Azteca Comunicaciones and Credicorp Capital - Sales of technology and Infrastructure It.

E

Sales Director

Ekomercio Electrónico Colombia.

Apr 2020 - Dec 2021 (1 year 9 months)

• Develop and execute the marketing strategy for Ekomercio's products and services to achieve sales and revenue targets, maintain ROI, and increase market share. Plan the annual sales and revenue budget, recovering 80% of outstanding accounts receivable from contracts billed in 2020 - Generate commercial and digital marketing strategies, increasing brand visibility and positioning, and achieving a 30% growth in new customer volume. • Executed the company's digital marketing strategy, generating an average of 20 qualified leads per month with a conversion rate of over 80%, resulting in additional revenue of COP $600 million - Onboarded 80 new strategic accounts, driving revenue growth and fostering long-term business relationships - Increa

D

Sales Specialist (Electronic Collaboration Solutions)

Dispapeles S.A.S.,

Oct 2017 - Apr 2020 (2 years 7 months)

• Implemented sales strategies focused on selling electronic collaboration solutions, identifying and prospecting potential clients in key sectors such as education, healthcare, and financial services - Managed strategic relationships with existing clients to identify cross-selling opportunities and maximize the adoption of electronic collaboration solutions, increasing customer lifetime value - Provided technical and consultative advice to clients on the best electronic collaboration solutions in Telecomunications, helping to adapt platforms to their operational needs and ensuring the correct implementation and optimization of tools.

Jairo Andrés Pabón Zuluaga

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