Jaime Fernando Rojas Andaur

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Head of Operations Marketing LatAm

Ecomsur

Mar 2023 - Current (2 years 6 months)

- I oversees the operational activities of a business and ensures that the workforce is productive. - My duties include working with other senior staff on strategic planning, ensuring that staff are all aware of operational best practices and implementing new technologies.

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Director of Media LatAm

Ecomsur

Feb 2023

- Determining the best media outlet mix for promotional strategies. - Monitoring online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards) as well as regularly reporting advertising campaign results (including revenues and costs).

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Director

PHD Chile

Aug 2021 - Feb 2023 (1 year 7 months)

- I generate creative and innovative business alternatives, depending on the client's commercial strategy, seeking to enrich and develop their business, projecting it in the medium and long term.

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Regional Digital Director

Initiative

Jan 2019 - Aug 2021 (2 years 8 months)

- Regional Digital Director for the Softys Brands managed by Initiative Chile.

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Director Of Digital Media

MullenLowe Brasil

Jan 2018 - Dec 2018 (1 year)

- Responsable for Digital Media for Unilever Brands managed by MullenLowe in Brazil.

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Digital Director

Resolution Media

Feb 2017 - Dec 2017 (11 months)

I'm the person in charge of local Resolution Media team. Staff recruitment, optimization supervision, processes generation are part of my responsibilities. Resolution Media delivers Search and Social Performance services for all OMD, PHD and Media Interactive clients. Responsabilities: SEO, SEM, Social, Paid Social, Twitter.

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Head of Search

Resolution Media

Feb 2016 - Jan 2017 (1 year)

I'm the person in charge of local Resolution Media team. Staff recruitment, optimization supervision, processes generation are part of my responsibilities. Resolution Media delivers Search Campaigns for all OMD, PHD and Media Interactive clients.

Digital Director

Omnicom Group

Jun 2014 - Jan 2016 (1 year 8 months)

I was the Digital Director at OMG Chile. I was mainly in charge of supervising and strategic planning of all digital campaigns for Cencosud. Business units: Easy, Cencosud Cards, Cencosud Insurance, Paris Banking, Mall Costanera Center, Alto Las Condes, Cencosud Giftcard, Paris Store.

Director SEM

Omnicom Group

Nov 2013 - May 2014 (7 months)

I was the SEM Director at Omnicom Media Group. I was mainly in charge of supervising all Cencosud digital campaigns in Search Engine Marketing as well as Google Display Network. Business units: EASY, CENCOSUD CARDS, CENCOSUD INSURANCE, PARIS BANKING, MALL COSTANERA CENTER, ALTO LAS CONDES, GIFTCARD.

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SEM Manager

Reprise Media Chile

Nov 2012 - Nov 2013 (1 year 1 month)

Client: MICROSOFT Responsible of Microsoft Latam Search / Display. Supervision of campaigns management. Regional Search planning. Regional Display planning. Search: Global Campaigns Latam, Regional Campaigns Latam, Local Campaigns Chile, Campaigns Argentina, Local Campaigns Mexico. Manager Display: Regional Campaigns Latam. GLOBAL CAMPAIGNS Windows 8. Markets: Argentina, Chile, Mexico, Colombia. X-BOX Platform. Market: Mexico. X-BOX HALO 4. Market: Mexico. X-BOX Gears of Wars. Market: Mexico. X-BOX Dance Central 3. Market: Mexico. Azure. Market: Mexico. Office365. Market: Mexico. REGIONAL CAMPAIGNS Windows Phone. Markets: Chile, Colombia, Peru. MSN Portal. Markets: Argentina, Chile, Colombia, Costa Rica, Peru, Venezuela. Internet Explorer –

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SEM Analyst

Reprise Media Chile

Dec 2011 - Oct 2012 (11 months)

EMBRATUR (Ministry of Tourism of Brazil) account management. Microsoft 2012 Campaigns. Countries: Argentina, Bolivia, Canada, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Portugal, Spain, UK, Uruguay, USA, Venezuela. Monthly reports, daily budget management in all search engines. Microsoft Argentina local accounts management. Campaigns: Pinpoint, Office 2010 Licenses Exchange Plan, O365, Hosting over Windows server, VPN Hosting. Campaign creation, monthly reports, daily budget management in all search engines. Microsoft regional accounts management. Campaigns: WebMatrix, CRM Dynamics. Campaign creation, monthly reports, daily budget management in all search engines.

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SEM Coordinator

Reprise Media Chile

Jan 2011 - Nov 2011 (11 months)

Back Office for Reprise Media HQ Nueva York. Account: Verizon. Product: FiOS, Country: USA. Responsibilities: Weekly reports about account performance on the following media: Google, Bing, Yahoo, Ask, adMarketplace, AOL. Creation of Hispanic campaign for Verizon FiOS. Campaign creation from DoubleClick Ad Planner. Chrysler regional campaigns assistant. Products: Jeep, Dodge. Countries: Bolivia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Dominican Republic. Media: Google Search, GDN, YouTube. Monthly reports, daily budget management in search engines. MasterCard regional campaigns assistant. Products: Special offers. Country: Peru. Media: Google Search, GDN, Facebook. Monthly reports, daily budg

Jaime Fernando Rojas Andaur

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Jaime Fernando Rojas Andaur