Jaime Espinosa

Jaime Espinosa

About

Detail

CMO
Colombia

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Diners Club
    CHIEF MARKETING & PRODUCT OFFICER (CMO)
    Diners Club
    Oct 2020 - Jun 2022 (1 year 9 months)
    Discover Financial Services: Global Payment company 10/2020 – 06/2022 ° Created an 80+ agile team and several global agencies and structured a budget of + 40M USD. ° Designed the CMO and CPO roles for the SVP of Business Development with 4 business units. ° Structured franchises and the product portfolio Diners, Discover and Titanium Visa and Mastercard. ° Guided digital platforms and ecosystems such as a Neo Bank, Edtech, Loyalty and Digital Spin-offs. ° Implemented a Master Agency model (Creative, Media, Research, PR, Development and Consulting).
  • Latin Leap Venture Capital
    CO-FOUNDER & VP
    Latin Leap Venture Capital
    Jan 2019 - Dec 2022 (4 years)
    VC Studio to connect, invest and soft-land Asian Tech companies to Latin America 2019 – Today
  • BBVA
    CHIEF MARKETING & INNOVATION OFFICER
    BBVA
    May 2018 - Oct 2020 (2 years 6 months)
    BBVA: Global Digital Banking Transformation Leader 05/2018 – 10/2020 ° Led a 50+ team and several global agencies operating a budget of + 30M USD. ° Reported to the Global Head of Innovation and the VP of Business Development. ° Created the strategic marketing and digital sales plan to turn into a "Digital Player". ° Created digital native products from people-centered design to generate financial wellbeing. ° Managed the Open Innovation Hub for South America to position BBVA in the future of finance.
  • BBVA
    HEAD OF DIGITAL STRATEGY, MARKETING & DIGITAL SALES
    BBVA
    Nov 2016 - May 2018 (1 year 7 months)
    BBVA: Global Digital Banking Transformation Leader 11/2016 – 05/2018 ° Led a 30+ team and several global agencies operating a budget of + 10M USD. ° Reported to the CMO and Global Heads of Marketing, Capabilities and Digital Sales. ° Led the brand architecture global change with a "Challenger" communications approach. ° Deployed the technological capabilities "Techstack" to operate as a data-driven company. ° Defined initiatives to increase the use of digital banking structured as an e-commerce model.
  • T
    DIGITAL MARKETING MANAGER, LOYALTY & TRANSFORMATION
    TELCOS aliado de CLARO
    Jun 2013 - Nov 2016 (3 years 6 months)
    América Móvil: one of the largest integrated telcos in the world. 06/2013 – 11/2016 ° Led a 20+ team and several global agencies operating a budget of + 20M USD. ° Reported to the Marketing SVP and the Mexican Headquarters of America Móvil. ° Acted as an agent of change leading the corporate "Claro Digital" transformation program. ° Planned the digital strategy for Mi Claro (App), Claro Club (Loyalty) and Tienda Claro (E-commerce). ° Planned the digital strategy of media assets such as Claro Video, Claro Música, Claro Sports and RED+.
  • D
    CHIEF MARKETING OFFICER
    Dafiti | Rocket Internet: The World's Largest Internet Incubator
    Jul 2012 - Jun 2013 (1 year)
    Global Fashion Group: the leading fashion and lifestyle retail destination 07/2012 – 06/2013 ° Led a 15+ team and several local agencies operating a budget of + 3M USD. ° Reported to the Managing Director and the Head of performance in HQ Brazil. ° Positioned Dafiti as the most innovative and profitable e-commerce in the country. ° Led the online and offline marketing functions to ensure an integrated marketing strategy. ° Acted as SPOC with Germany, India, Australia & Asia ("Zalando", "The Iconic" and "Zalora").
  • D
    CO-FOUNDER & ONLINE MARKETING MANAGER
    Dafiti | Rocket Internet: The World's Largest Internet Incubator
    Apr 2012 - Jul 2012 (4 months)
    Rocket Internet: the world's largest Internet incubator 04/2012 – 07/2012 ° Led a 5+ team and several local agencies operating a budget of + 2M USD ° Co-founded the Colombian Operation and Reported to de Managing Director Latam. ° Managed the relationship with 180+ national and international fashion and retail brands. ° Built and directed a team to manage the digital marketing strategy across all online channels. ° Deployed SEM, SEO, Email Marketing, Display Ads, Social Ads, Social Media, Affiliate and Remarketing.
  • H
    DIGITAL MARKETING SPECIALIST
    Hoteles Estelar | Hospitality
    Jul 2009 - May 2010 (11 months)
    Intercontinental Hotel Group Hospitality Operator 07/2009 – 05/2010 ° Developed and delivered the digital marketing and sales plan for 15+ hotel portfolio including IHG. ° Supported Amadeus and Sabre booking activity as well as OTA´s such as Expedia and TripAdvisor.
  • C
    BRAND MANAGER
    Congrupo | FMCG
    Jun 2008 - Feb 2009 (9 months)
    Mass Consumption Distribution Company 06/2008 – 02/2009 ° Planned, coordinated, and executed the marketing plan for the RTE (ready-to-eat) cereal market (Flips). ° Supported trade marketing for Hershey´s, Mentos, Reese's, Ice Breakers, Campbells and McCormick.
  • B
    INTERNET MARKETING ANALYST
    Beiersdorf | FMCG
    Jan 2008 - Jun 2008 (6 months)
    Global Skin Care Company 01/2008 – 06/2008 ° Coordinated the Internet project "e-brands" for the digital brand development of Nivea, Hansaplast, Duo and Eucerin. ADDITIONAL EXPERIENCE
  • S
    INVESTMENT PARTNER
    SUN BROKERS | REAL ESTATE
    Jan 2006 - Jan 2007 (1 year 1 month)
    International Real Estate Agency 2006 – 2007
  • I
    FOUNDER
    IWANNA | FOOD AND BEVERAGE
    Jan 2003 - Jan 2005 (2 years 1 month)
    Fast Food Restaurant University Incubated Project 2003 – 2005
  • S
    STRATEGIC MARKETING MBA PROFESSOR
    USFQ is the Leading Business School in Ecuador 2022 – 2022
  • M
    MARKETING AND ENTREPRENEURSHIP PROFESSOR
    Top Business School in Latin America 2013 – 2015
Education verified_user 0% verified
  • K
    Product Management and Digital Marketing Professional Certificates
    Kellogg School of Management
    Jan 2021 - Jan 2022 (1 year 1 month)
  • M
    Advanced Certificate for Executives in Management, Innovation & Technology (ACE)
    MIT - Massachusetts Institute of Technology
    Jan 2017 - Jan 2025 (8 years 1 month)
  • O
    SAID BUSINESS SCHOOL
    Oxford University
    Jan 2017 - Jan 2018 (1 year 1 month)
  • Babson College
    Executive Entrepreneurial Leadership Certificate
    Babson College
    Jan 2016 - Jan 2022 (6 years 1 month)
  • I
    Executive MBA, (Digital Marketing, Tourism and Corporate Finance)
    IEM BUSINESS SCHOOL
    Jan 2010 - Jan 2011 (1 year 1 month)
  • Universidad de la Sabana
    Bachelor of Business Administration
    Universidad de la Sabana
    Jan 2002 - Jan 2007 (5 years 1 month)
  • T
    Business in the Metaverse Economy Web3 Certificate
    The University of West Florida
    Jan 2000 - Jan 2002 (2 years 1 month)
  • Stanford Graduate School of Business
    Innovation and Entrepreneurship and Product Management Certificates
    Stanford Graduate School of Business
  • L
    Mastering Digital Marketing Program
    London Business School
  • I
    Digital Marketing Professional Certificate
    Imperial College Business School