J
Jacobo Hernandez
Jacobo Hernandez
About
Detail
Real Estate Developer | Building Forest Springs Resort | Former 7-Figure E-Commerce Founder | Forbes Featured
Miami, Florida, United States
Jacobo Hernández is a serial entrepreneur, author of Short-Term Rental Secrets, and a recognized leader in the boutique hospitality industry.
He began his entrepreneurial journey early — flying to China alone at 19 to pitch a business idea he built overnight. That same willingness to take bold risks led him to scale a seven-figure e-commerce brand straight out of his college studio apartment. After exiting the brand, Jacobo leveraged his expertise in digital marketing, SEO, and operations to build a high-performing short-term rental portfolio, which was later acquired by a private equity firm.
As a partner in a prior hospitality venture, he helped expand the portfolio to over $10M in assets under management, specializing in boutique accommodations and high-design lifestyle experiences.
Today, Jacobo is focused on acquiring, designing, and repositioning experiential boutique hotels into wellness and adventure-driven resorts. His work blends nature, design, and community to create meaningful guest experiences in high-demand drive-to markets.
His current flagship project — Forest Springs Resort & Spa, a 59-room reposition in Eureka Springs — is being documented publicly in real time. Jacobo’s transparency, storytelling, and operator-first mindset have attracted a growing community of investors, entrepreneurs, and hospitality leaders following the journey.
He continues to build The Vesta Group into a differentiated hospitality brand and a repeatable acquisition platform, with a mission to elevate wellness-focused boutique resorts across the United States.
The Vesta Group focuses on:
• Boutique hotel acquisitions (value-add)
• Design-led repositioning
• Wellness & experiential hospitality
• Private equity GP structures
• Repeatable operational systems
• Long-term brand creation
Always open to connecting with:
📍 LP investors
📍 Family offices
📍 Brokers
📍 Hotel owners
📍 Designers & operators
📍 Entrepreneurs building their own path
He began his entrepreneurial journey early — flying to China alone at 19 to pitch a business idea he built overnight. That same willingness to take bold risks led him to scale a seven-figure e-commerce brand straight out of his college studio apartment. After exiting the brand, Jacobo leveraged his expertise in digital marketing, SEO, and operations to build a high-performing short-term rental portfolio, which was later acquired by a private equity firm.
As a partner in a prior hospitality venture, he helped expand the portfolio to over $10M in assets under management, specializing in boutique accommodations and high-design lifestyle experiences.
Today, Jacobo is focused on acquiring, designing, and repositioning experiential boutique hotels into wellness and adventure-driven resorts. His work blends nature, design, and community to create meaningful guest experiences in high-demand drive-to markets.
His current flagship project — Forest Springs Resort & Spa, a 59-room reposition in Eureka Springs — is being documented publicly in real time. Jacobo’s transparency, storytelling, and operator-first mindset have attracted a growing community of investors, entrepreneurs, and hospitality leaders following the journey.
He continues to build The Vesta Group into a differentiated hospitality brand and a repeatable acquisition platform, with a mission to elevate wellness-focused boutique resorts across the United States.
The Vesta Group focuses on:
• Boutique hotel acquisitions (value-add)
• Design-led repositioning
• Wellness & experiential hospitality
• Private equity GP structures
• Repeatable operational systems
• Long-term brand creation
Always open to connecting with:
📍 LP investors
📍 Family offices
📍 Brokers
📍 Hotel owners
📍 Designers & operators
📍 Entrepreneurs building their own path
