Jack McCarthy

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Contract Content Creator/Editor

LA County Department of Economic Opportunity

Jan 2025 - Jun 2025 (6 months)

• Wrote and edited articles of news, case studies, programs, and products for county website. • Worked with SMEs across multiple teams to create a variety of content to enhance user experience and to keep the website up to date.

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Freelance Writer

Jan 2024 - Dec 2024 (1 year)

Wrote articles for various publications on subjects including AI, healthcare, security, and the environment.

Senior Content and Brand Manager, Cross-BU Demand Generation

Dun & Bradstreet

Sep 2022 - Dec 2023 (1 year 4 months)

• Website project management for content editing and writing • Editing thought leadership content • Customer case study creation • E-book writing and editing • AI content development initiatives

Sr. Writer and Communications Specialist

Palo Alto Networks

Aug 2021 - May 2022 (10 months)

Contract Writer and Editor

Google

Aug 2020 - Aug 2021 (1 year 1 month)

• For the Ads Content Strategy Group, identified opportunities to optimize for SEO for the Help section, and improved content as needed

Short-Term Content Creation Contractor Positions

Facebook

Jun 2019 - Jun 2020 (1 year 1 month)

• Technical writer, planning, writing and editing content for a Help Center group • Updated technical Glossary for the group

Content Manager/Writer

Twist Bioscience

Jun 2017 - May 2019 (2 years)

• Managed content development program, including the editorial calendar, third-party writers and publication of a variety of editorial products • Developed and created content in Drupal, including blogs, case studies, sales collateral, solution briefs, white papers, newsletters, and social media • Edited scientific and sales content as needed

Technical Writer/Content Writer

Segment

Mar 2016 - Dec 2016 (10 months)

• Developed content strategy and campaigns for the Marketing and Sales groups, planning, documentation and writing collateral such as case studies, sales training and blogs as needed • Met regularly with Sales team to develop and write case studies according to their plans • Collaborated with CTO to write Segment security policy for customers.

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Contributing Writer

Healthcare IT News

Dec 2015 - Jul 2018 (2 years 8 months)

For healthcare news owned by the Healthcare Information Systems Society (HIMSS): • Wrote articles about the intersection of healthcare, government and technology • Created guides for healthcare conferences and events • Summarized healthcare reports and analyses

Technical Writer/Content Strategist Consultant

Blue Shield of California

Sep 2015 - Dec 2015 (4 months)

• For internal communications, researched, wrote, and edited content, including newsletters, documentation, overviews, FAQs, and blogs

Content Manager & Writer

Aeris Communications

Dec 2013 - Feb 2015 (1 year 3 months)

• Managed content creation, email campaigns using HubSpot, and delivery to support the marketing group for lead generation, sales, brand awareness and public education • Worked with key stakeholders, including Sales, Engineering, and Marketing leaders to lead campaigns to create UX pages, blogs, white papers, industry briefs, articles, case studies, and webinars which resulted in increased readership, SLAs, and purchases.

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Marketing Content Manager

ShoreTel

Jan 2013 - Dec 2013 (1 year)

• Oversaw development project management of content for Marketing Communications group, including: ◦ Organizing content for email campaigns with HubSpot ◦ Writing and publishing blogs, white papers, sales collateral and social media ◦ Managing third party content creation companies ◦ Developing SEO best practices

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Senior Editor

CRNUnited Business Media

Feb 2008 - Jan 2013 (5 years)

• Edited and managed the B2B, technology news website, CRN.com, with 3.2M views monthly • Managed writers for content development • Led daily news budget meeting with more up to 10 reporters • Duties included UX writing, editing, planning, layout, and operation of content management system. • Managed newsletter and email campaigns with Mailchimp in an HTML environment • Reporter covering cloud services

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Associate Editor

InfoWorld Magazine

Jan 2001 - Jan 2006 (5 years 1 month)

• Managed online news and content management systems • Managed reporting team as direct reports • Wrote and edited feature stories

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